IBM SPSS Categories includes advanced analytical techniques to help you:
- Easily analyze and interpret multivariate data and its relationships more completely.
- Turn qualitative variables into quantitative ones by performing additional statistical operations on categorical data.
- Graphically display underlying relationships in whatever types of categories you study, including market segments, medical diagnoses,
political parties or biological species.
Easily analyze and interpret multivariate data
- Use categorical regression procedures to predict the values of a nominal, ordinal or numerical outcome variable from a combination of numeric and
(un)ordered categorical predictor variables.
- Quantify the variables to maximize the Multiple R with optimal scaling techniques.
- Clearly see relationships in your data using dimension reduction techniques such as perceptual maps and biplots.
- Gain insight into relationships among more than two variables with summary charts that display similar variables or categories.
Turn qualitative variables into quantitative ones
- Predict the values of a nominal, ordinal or numerical outcome variable from a combination of categorical predictor variables.
- Analyze two-way tables that contain some measurement of correspondence between rows and columns, as well as display rows and columns as points in a map.
Also analyze multivariate categorical data by allowing the use of more than two variables in your analysis.
- Use optimal scaling to generalize the principal components analysis procedure so that it can accommodate variables of mixed measurement levels.
- Compare multiple sets of variables to one another in the same graph after removing the correlation within sets, and visually examine relationships between
two sets of objects; for example, consumers and products.
- Perform multidimensional scaling of one or more matrices with similarities or dissimilarities (proximities).
Graphically display underlying relationships
- Place the relationships among your variables in a larger frame of reference with optical scaling.
- Create perceptual maps that graphically display similar variables or categories close to each other for unique insights into relationships between more than two categorical variables.
- Use biplots and triplots to look at the relationships among cases, variables and categories; for example, to define relationships between products, customers and demographic characteristics.
- Further visualize relationships among objects using preference scaling, which helps you perform non-metric analyses for ordinal data and obtain more meaningful results.
- Analyze similarities between objects and incorporate characteristics for objects in the same analysis.