Media and Entertainment

As consumers rapidly adopt social media and connected devices, media and entertainment companies must find new approaches to engage and retain customers.

For media and entertainment organizations, the time and place for customer engagement is shifting. Consumers are demanding innovative content that is distributed across a variety of platforms. Companies must use the volumes of customer data that now exist to answer key questions about their customers and their business.

  • How can we respond to changing marketplace conditions with innovative new service offerings?
  • How healthy are our overall revenues for online video, mobile and print?
  • What do my subscribers need now, and what will they purchase next?
  • How can I act on the vast amount of commentary from our blogs, forums and other social media sources?
  • Which combination of media delivery platforms drives the best outcomes for my advertisers?

With IBM Analytics you can gain a better understanding of your consumers and the latest trends in the marketplace, so you can prioritize new content development and monetize existing content. Take advantage of the exponential growth in data about your customers, their interactions and transactions to more effectively meet their needs and build loyalty.

  • Monitor social media buzz and analyze consumer data to identify opportunities and deliver a differentiated experience.
  • Improve operational efficiencies and reduce time to market for new products and services.
  • Augment physical products and services with digital content, information, insight and engagement.

Provide differentiated experiences that reshape the customer value proposition

The Cincinnati Zoo and Botanical Garden increases attendance and achieves a 411 percent return on investment by using insights gained from analytics to enhance the customer experience for each visitor.
The Miami Dolphins integrate intelligent analytics technology into Sun Life Stadium to offer visitors a unique fan experience, identifying and quickly acting on the needs of the fans as well as business operations.
Television Broadcasts Limited increases the effectiveness of its advertising promotions by using sophisticated analytics to better understand viewers and the relationship between ratings and revenue.




Act on insights to drive growth

PRISA Digital increases total advertising revenue by 80 percent in one year by more effectively shaping messages and customizing delivery of advertising in print, broadcast and on the web.


An online content provider boosts advertising revenue by more than 30 percent by implementing advanced reporting and analytic systems for behavioral targeting, look-alike modeling and content targeting.




Build an agile digital supply chain to drive operational transformation

Chickasaw Nation Division of Commerce gains insight into the profitability of hospitality and gaming promotions, and accelerates monthly financial reporting cycles by 50 percent.
RTL Nederland increases viewer involvement by capturing audience opinions on social media, understanding the viewers’ needs and preferences, and optimizing its offerings.
Media Math simplifies and speeds analysis of large data volumes, gaining a transparent view of every impression and factor affecting performance of more than 13 billion advertising impressions per day.