Customer Insight

IBM Customer Insight has features that help marketers analyze and explore customer data on their own and can help turn insight into action:

  • Take advantage of packaged dashboards and visualizations that are designed specifically to answer market-oriented questions, rather than leaving marketers with more generic analytic tools.
  • Create your own charts to find the answers to any of your unique questions with flexible manipulation of data.
  • Find a customer group of interest and load them as a target audience into IBM Campaign and execute your campaigns immediately to take advantage of any discovered opportunity.


Utilize branch analysis capabilities to determine customer patterns, behaviors and interactions 


Analyze customer patterns by “CityScape” data views

Uncover new customer behaviors with comparative analysis tools

Analyze your customers by location with geographical heat map capability