Workshop: Introduction to Market Segmentation using SPSS
Learn the statistical techniques most often used to support market segmentation. This session will cover a an overview of the practical issues of setting up, running and interpreting the results of market segmentation analysis.
Join us for this complimentary workshop and see how easy it can be to create simple segmentation models to to better understand your customers.
Topics to be covered include:
|Introduction to SPSS Statistics|
|Segmentation and classifications methods|
|Cluster Analysis: Principles and Practice|