In nature, snowflakes are single ice crystals or clusters of ice crystals that fall from the atmosphere, each one forming when water vapor in the air turns directly into ice around tiny dust or pollen particles. Every snowflake possesses six-fold symmetry due to the molecular structure of water, yet all snowflakes have their own unique structure due to the different paths they take through the atmosphere. It is a fitting metaphor for the platform that shares their name: Snowflake, the AI Data Cloud, takes the unique, scattered data assets of every enterprise and organizes them into something structured, powerful, and unlike anything else on the market.
This article walks you through how Snowflake is making agentic AI real for companies across every industry, from its personal work agent CoWork to its AI coding agent CoCo, and shows you practical steps to get started.
Snowflake is not a generic cloud storage provider or a simple data warehouse. It is a single AI Data Cloud that unifies data, analytics, and agent frameworks in one governed environment, purpose-built for the generative ai and agentic ai era.
At its core, Snowflake centralizes structured and semi-structured data with built-in governance, security, and role-based access control (RBAC). Row-level policies, column masking, and object-level access controls ensure that every query, whether from a human or an ai agent, respects enterprise permissions. The platform integrates across various data types and clouds seamlessly through a single governed page where users access data and tools, so organizations don’t need to move data to external enclaves or maintain fragile pipelines between systems.
Did you know? Just as snowflakes grow branches because tiny protrusions collect water vapor more quickly as they fall, and temperature influences the primary shape while humidity controls the growth rate and complexity of branches, Snowflake the platform grows in capability as your data estate expands. Snowflakes can form different types such as plates, stellar dendrites, and columns. They primarily consist of clear water ice but appear white due to light scattering. Even artificial snow has a different structure compared to natural snowflakes because it freezes too quickly. The platform’s architecture, like its namesake, is designed for elegant complexity at scale.
This architecture is ideal for generative ai and agentic ai because models need access to fresh, accurate, governed enterprise data rather than isolated silos. Snowflake enables real-time insights with over 96% data refresh rates, and VodafoneZiggo improved data refresh rates to over 96% with the platform. Between 2020 and 2026, Snowflake evolved from a cloud data warehouse into a full AI Data Cloud with native support for LLMs, AI functions, semantic views, ML registries, feature stores, and agent frameworks.
This foundation is what enables CoWork and CoCo to operate directly where the data lives, minimizing data movement, reducing compliance risk, and saving time on infrastructure management. VodafoneZiggo cut costs by 50% using Snowflake, and GLS reduced downtime and costs by replacing legacy systems with the platform.
Snowflake CoWork is a personal work agent that takes users from context to clarity to action, entirely within Snowflake’s governed perimeter. Previously known as Snowflake Intelligence, CoWork reached general availability in late 2025 and has since expanded its capabilities to serve business teams across every function.
CoWork uses agentic ai to automate multi-step workflows across tools like Gmail, Jira, Slack, and Salesforce via Model Context Protocol (MCP). It doesn’t just answer questions; it can act on your behalf, triggering notifications, scheduling alerts, and running proactive monitoring routines. Its “Deep Research” mode runs multiple agents in parallel over structured and unstructured data, pulling context and producing reports with cited sources.
For business teams and analysts, CoWork handles questions across billions of rows and returns cited, auditable answers rather than opaque summaries. Visualizations are automatically generated when appropriate.
This translates into several value levers:
CoWork can also orchestrate other ai agents, including CoCo, for end-to-end processes. A user might ask CoWork to investigate a revenue anomaly, have CoCo generate the underlying pipeline logic, and then CoWork triggers follow-up actions in Salesforce. This kind of automation is the beginning of truly agentic enterprise operations.
Snowflake CoCo is a data-native AI coding agent purpose-built for data engineering, analytics, and ML inside Snowflake. Formerly known as Cortex Code, CoCo was expanded and rebranded at Snowflake Summit 2026 with major new capabilities.
CoCo turns natural language into executable SQL, Python, and pipeline definitions using Snowflake’s catalog, lineage, RBAC, and compute context. Instead of producing generic code snippets that fail in practice, CoCo grounds every output in your enterprise environment, understanding which tables exist, how they relate, who has access, and what compute resources are available. Snowflake supports production-ready Postgres alongside analytics, so CoCo can connect across diverse systems.
CoCo is supported across Mac, Linux, and Windows environments and works within:
It can automatically generate and refactor dbt models, orchestrate Airflow or AWS Glue jobs, and connect to systems like Postgres and Spark. For ML workflows, CoCo generates fully executable pipelines from data ingestion through model training, evaluation, and deployment.
CoCo is enterprise-ready with sandboxed runtimes, centralized permission controls, selectable foundation models (including the Claude and GPT family of models), and cost observability so teams can evaluate token usage and manage AI spend.
Generative ai refers to technology like LLMs that create content, whether that is text, code, or summaries. Agentic ai refers to autonomous systems that take goals, plan multi-step strategies, use tools, and execute workflows. Agentic AI can autonomously perform complex tasks without human oversight, and ai agents can learn from experiences and adapt their behavior over time. These two capabilities are complementary, and Snowflake combines both.
Here is how they work together in practice:
Consider a concrete example: a user asks “build a churn prediction model.” CoCo recognizes data sources, proposes feature engineering, generates the ML pipeline, and handles dependencies. Then CoWork orchestrates downstream tasks: generating dashboard insights, scheduling alerts to stakeholders, and connecting to a CRM to send retention offers. The shared context layer in Snowflake (catalog, semantic views, lineage, ML feature store) keeps both agents aligned.
This design helps organizations move from isolated AI demos to production-grade agents that run securely on live operational data.
Snowflake offers tailored industry solutions spanning Financial Services, Healthcare & Life Sciences, Telecom, Public Sector, and Advertising, Media & Entertainment. Each comes with blueprints, partner accelerators, and reference architectures that help companies operationalize agentic ai faster.
The case study metrics speak for themselves:
| Company | Industry | Results |
|---|---|---|
|
Pfizer |
Life Sciences |
4x faster processing, 19K annual hours saved, 57% TCO reduction |
|
AT&T |
Telecom |
84% estimated annual cost savings via results caching, sub-second answers for 90% of self-service queries |
|
NYC Health + Hospitals |
Healthcare (city hospital system) |
Membership updates reduced from five days to five minutes, 100B+ rows of healthcare data |
|
Merkle |
Marketing |
64% faster development cycle, 20% estimated cost savings |
|
VodafoneZiggo |
Telecom |
Cut costs by 50% using Snowflake |
|
GLS |
Logistics |
Reduced downtime and generated faster insights using Snowflake |
AI agents on Snowflake can drive revenue in multiple ways. In advertising, agents optimize campaign reach using first-party data and real-time signals. In financial services, AI can analyze live data for predictive analytics in trade decision-making, enabling next-best-action recommendations. AI systems can continuously monitor network traffic for anomalies in telecom. In retail, AI can streamline supply chain management through automation and demand forecasting. These use cases extend from Singapore to global markets.
Snowflake’s industry blueprints and partner-led accelerators reduce time-to-value versus building bespoke stacks from scratch. Better data quality, faster analytics cycles, and autonomous optimization loops powered by agentic ai all contribute to a company’s ability to maximize profits.
CoWork turns raw behavioral signals into automated, repeatable workflows that decision-makers can trust. The process starts with data and ends with action, all within Snowflake’s governed perimeter.
Consider the scale involved in a real enterprise environment. Fanatics manages over 100 million customers, each with hundreds of attributes, producing over 2 billion daily signals. Using CoWork, they stitch together these signals into a unified view (FanGraph), enabling personalized journeys, segmentation, cross-sell campaigns, and addressable audiences built entirely on first-party data.
CoWork handles large, complex datasets across structured and unstructured sources. Business users can:
On the governance and cost side, CoWork inherits Snowflake’s existing access controls. Admins can manage budgets for AI credits, set permissions, and monitor usage. Only authorized users and agents can access sensitive data fields. This is critical for excellence in regulated industries like insurance or healthcare, where data access must be tightly controlled.
Automations and scheduled Briefs (alerts) allow recurring tasks to run without manual intervention, freeing teams to focus on strategy rather than data wrangling.
The enterprise data lifecycle includes five phases: ingest, transform, model, analyze, and operationalize. CoCo accelerates each one.
Discover and ingest: CoCo uses Snowflake’s catalog and semantic catalog search to find relevant datasets. It can generate pipelines that import data from sources like Postgres, Spark, and AWS Glue. Snowflake’s Datastream service (launched at Summit 2026) enables real-time streaming from Apache Kafka-compatible sources.
Transform and model: CoCo generates dbt models, refactors existing ones, handles feature engineering for ML, and proposes join and transform logic based on lineage. Semantic views map business concepts to technical schemas.
Analyze and build ML models: CoCo generates full ML pipelines, including training, evaluation metrics, and model versioning. For example, an organization might ask: “Generate a pipeline to predict churn next quarter.” CoCo would select features, prepare data, train the model, evaluate performance, register the model in Snowflake’s ML registry, and produce downstream reporting. Snowflake reduces downtime and generates faster predictive insights throughout this process.
Forecast demand: Similarly, a retail company could ask CoCo to build a demand forecasting pipeline. CoCo identifies relevant sales data, creates time-series features, trains a forecasting model, and integrates results into inventory management workflows.
Developers stay in their preferred tools throughout. Whether you prefer VS Code, the terminal CLI, or Snowsight, CoCo handles the boilerplate while you maintain control. This increases velocity and reduces errors, especially for research-heavy development tasks.
Snowflake Intelligence is the umbrella for AI and agentic capabilities on the platform, supported by a broad ecosystem of launch partners that serve enterprises across the world’s industries.
The ecosystem includes three categories:
Snowflake’s ecosystem maximizes value from all data and applications. Early customers at scale include Fanatics, WHOOP, Shelter Mutual Insurance, AT&T, and Thomson Reuters, all using CoCo and CoWork to streamline pipelines, build agents, and transform customer experience.
This ecosystem enables rapid experimentation. Instead of building every data connector or model in-house, customers can plug in partner solutions and leverage domain expertise in areas like healthcare analytics, marketing measurement, and financial risk modeling.
Safe, governed deployment is critical when running AI agents against sensitive enterprise data. A secure environment is non-negotiable, and Snowflake treats governance as foundational rather than an afterthought.
Snowflake supports always-on, unified security and governance. Its RBAC, data masking, and object-level access control ensure that agents like CoWork and CoCo see only what each user is allowed to see. Every agent operation runs under the user’s role, and all inferencing stays inside the Snowflake perimeter with respect to data residency and compliance.
For observability, Snowflake provides:
Organizations can select cost-effective generative AI models for each use case. Token-based pricing is transparent; per-model costs are published, covering models like Claude Opus 4.7, Claude Sonnet 4.7, and GPT-5.4. Teams can route lower-stakes tasks to cheaper models without rewriting pipelines, maintaining a fair balance between quality and investment.
Snowflake supports always-on business continuity for demanding workloads. Governance features help organizations comply with regulations across regions and industries (GDPR, HIPAA, etc.) while still innovating with generative and agentic ai. This matters in every industry, from insurance to healthcare to financial services.
You can start with a 30-day Snowflake trial that includes free credits for the AI Data Cloud and agent features. Introductory offers range from $40 in free credits for CoCo to $400 for CoWork and broader platform access, depending on the promotion.
Here is a simple plan for your first project:
Pick a narrow, high-impact workflow as your initial AI agent use case. Weekly revenue reporting, lead routing, or churn risk scoring are all strong candidates. These focused projects create measurable outcomes quickly, making it easier to justify further investment and scale across the organization.
Snowflake documentation, quickstarts, and solution blueprints can guide teams from proof-of-concept to production deployment. Industry-specific templates further shorten implementation timelines.
Connecting agentic ai deployments to measurable ROI means tracking revenue uplift, cost reduction, and productivity gains from the start.
Here are the practices that separate successful deployments from sidecar experiments:
Snowflake is evolving from static analytics to fully agentic data applications. The trajectory is clear: from dashboards you read, to agents that act on your behalf, operating at the speed and scale of global enterprise data.
Emerging patterns include multi-agent systems where planning, experimentation, and optimization agents collaborate on complex workflows. Horizon Context and Horizon Catalog hint at richer contextual layers that help agents discover data, schemas, and semantics across clouds and accounts. Computer vision capabilities and domain-specific agents (e.g., clinical diagnostics, financial risk, marketing measurement) will likely expand the platform’s reach into new development areas.
Snowflake’s model-agnostic approach protects customers from vendor lock-in. As generative AI models continue to innovate, Snowflake customers can swap or add models without rewriting their agent logic. Upcoming capabilities likely include deeper orchestration, richer tool ecosystems, more autonomous data operations, and agents that detect anomalies and fix pipelines without human intervention.
Businesses that align their data strategy with Snowflake’s AI Data Cloud today will be better positioned for agentic AI advances through 2026 and beyond. The organizations that centralize their data, define semantic views, build catalogs, and establish governance now are the ones that will move fastest as these capabilities mature.
The companies that treat agentic AI as a core part of their data strategy, rather than a sidecar experiment, will be the ones that consistently deliver faster, more profitable outcomes.
Start your 30-day Snowflake trial, connect your first data source, and see what CoWork and CoCo can do for your bottom line.
How is agentic AI on Snowflake different from using a standalone chatbot?
Snowflake’s agents (CoWork, CoCo, and custom agents) run directly on governed enterprise data with full visibility into lineage, permissions, and compute. Unlike generic chatbots that rely on copy-pasted snippets or disconnected APIs, Snowflake agents can take actions like updating tables, launching pipelines, and notifying stakeholders while respecting role-based access. The operational benefits include reproducible workflows, auditability, and tight integration with existing analytics and BI stacks, which standalone chatbots simply cannot match.
Can I bring my own generative AI models to Snowflake?
Yes. Snowflake supports multiple leading models out of the box (including Claude and GPT families) and is designed to be model-flexible. Enterprises can connect to external model endpoints or deploy their own models, then expose them to agents via standardized interfaces. Governance and cost controls apply regardless of which model is used, helping organizations manage AI spend without sacrificing the ability to innovate with new model releases.
What skills does my team need to start using CoWork and CoCo?
Business users can be productive with CoWork using only natural language and a basic understanding of their data domains. Data engineers and analysts benefit from familiarity with SQL, Python, and tools like dbt or Airflow, but CoCo reduces the amount of boilerplate they must write. Teams should invest in basic prompt engineering, Snowflake platform fundamentals (catalog, lineage, semantic views), and governance practices to get the most from agentic ai on the platform.
How quickly can an enterprise see value from AI agents on Snowflake?
Many organizations can stand up an initial proof-of-concept in a few weeks by focusing on a single high-value workflow such as automated reporting, customer segmentation, or account management. Time-to-value depends heavily on data readiness: cleaner, centralized data in Snowflake leads to faster and more accurate agent behavior. Using Snowflake’s industry templates and partner accelerators can shorten implementation timelines significantly.
What are the main risks of deploying agentic AI on production data, and how does Snowflake address them?
Key risks include unauthorized data access, incorrect agent actions, runaway costs, and compliance violations. Snowflake addresses these through RBAC, fine-grained permissions, data masking, and sandboxed runtimes that reduce the chance of agents seeing or changing what they should not. Observability dashboards, approval workflows, and staged rollouts (dev, test, prod) are essential best practices. Organizations should start with human-in-the-loop oversight and progressively increase agent autonomy as confidence in outputs grows.
Interested to start with Snowflake?
Talk to SIFT Analytics — and let us help you explore your use case and build a practical, scalable strategy that delivers real business results.
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If you work with data in any capacity, you’ve almost certainly heard the name Snowflake. But understanding what it actually does, how its architecture works, and where it fits in a modern data stack requires more than a tagline. This guide breaks down Snowflake from its core definition and architecture through practical use cases, pricing, and how to get started.
Snowflake is a cloud based data platform and cloud data warehouse built for analytics, data sharing, and AI workloads on cloud data. It is a fully managed SaaS data platform, first launched publicly in 2014, that runs natively on AWS, Microsoft Azure, and Google Cloud Platform.
What makes Snowflake different from older warehouse systems is its architecture. Snowflake separates storage and compute and cloud services into three independently scalable layers, enabling elastic scalability for data warehousing, data lakes, and data engineering workloads. This means you can scale compute resources up during a heavy reporting window and back down when it’s quiet, without touching your data storage at all.
Thousands of Snowflake customers across industries rely on the platform to consolidate cloud based data, power business intelligence dashboards, and support AI-driven analytics. Organizations like Booking.com, Canva, Honeywell, Disney Ads, and jetBlue use Snowflake to break down data silos and centralize their analytical operations.
Beyond core warehousing, Snowflake’s AI Data Cloud adds built-in AI capabilities through Snowflake Cortex, along with agentic AI products like Snowflake CoWork (a conversational work agent) and CoCo (a governed AI coding agent) on top of the core data platform.
Three key benefits stand out. First, there is no infrastructure management to worry about-Snowflake automates tasks like maintenance and indexing, handles upgrades, and manages availability so your team focuses on data, not servers. Second, pay-per-use scalability means you only pay for the compute and storage you consume, with the ability to scale each independently and dynamically. Third, secure data sharing lets you expose live datasets to partners, suppliers, or internal teams without ever copying or moving the data.
In the 2000s and early 2010s, most data warehouses ran on on-premises hardware or fixed appliance systems. Capacity was predetermined. If you needed more power, you bought new servers-a process that could take weeks or months. Data moved into warehouses through overnight batch data processing jobs, and dashboards refreshed on schedules rather than on demand. Concurrency was limited; when the finance team ran month-end reports, the marketing team’s queries slowed to a crawl.
Organizations dealt with this by building separate systems: a data warehouse for structured reporting, data marts for individual departments, and data lakes for raw files and logs. The result was data silos, complex data pipelines to keep everything synchronized, and a significant operational burden on IT teams.
The rise of cloud based data infrastructure changed the equation. AWS S3 launched in 2006, offering scalable cloud storage at commodity prices. Microsoft Azure followed around 2010 and Google Cloud in 2011. These platforms introduced elastic, shared storage and on-demand compute resources that could be provisioned in minutes instead of months.
Snowflake emerged in this context as a new type of cloud data warehouse. Where legacy systems forced you to live with limited concurrency, resource contention, and manual scaling, Snowflake offered near-infinite concurrency through isolated virtual warehouses, automatic scaling based on demand, and simplified data management. It was designed from the ground up as a cloud native data platform-not an on-premises product repackaged for the cloud-and it functions as a broader data platform for analytics, data ingestion, and data sharing in a single environment.
Snowflake is a fully managed, multi-cloud data platform for data warehousing, data lakes, data engineering, and AI/ML, delivered entirely as SaaS. Snowflake is a cloud platform that customers never install locally. There are no servers to manage, no operating systems to patch, and no manual tuning cycles to run.
Here are the key milestones in Snowflake’s history:
| Year | Milestone |
|---|---|
|
2012 |
Company founded by Benoit Dageville, Thierry Cruanes, and Marcin Zukowski |
|
2014 |
Public launch on AWS |
|
2018 |
Expanded to Microsoft Azure |
|
2020 |
Expanded to Google Cloud; IPO on NYSE in September under ticker SNOW, raising $3.4 billion |
The primary workloads Snowflake supports include cloud data warehouse analytics, data lakes for raw and semi-structured files, data engineering pipelines for ingestion and transformation, real-time analytics and operational dashboards, data sharing across organizations, and AI/ML through Snowpark and Snowflake Cortex.
Snowflake users primarily interact with the platform using SQL. Snowflake supports SQL for querying petabytes of data, making it accessible to data analysts and business users who already know the language. For more advanced data engineering and data science work, Snowpark APIs support Python, Java, and Scala, allowing data engineers and data scientists to run machine learning pipelines and complex data transformations directly adjacent to the data.
Snowflake is delivered as a self-managed service. Customers handle schema design, data quality, and access control, while Snowflake takes care of upgrades, tuning, high availability, and infrastructure management. This means Snowflake functions as both a central data repository and a sql query engine for cloud based data, enabling one platform for data teams and business users alike.
Snowflake’s architecture is built on three distinct layers-storage, compute, and cloud services-that operate independently but work together seamlessly. Snowflake uses a hybrid architecture combining shared-disk and shared-nothing models, which gives it the flexibility of shared storage with the performance of distributed compute. Understanding these layers is essential to grasping why Snowflake behaves differently from traditional systems.
Storage layer. Data in Snowflake is stored in a compressed, columnar format on top of each cloud provider’s object storage-Amazon S3, Azure Blob Storage, or Google Cloud Storage. Snowflake automatically compresses and optimizes data in cloud storage, and Snowflake tables are divided into micro-partitions for efficiency. This storage layer handles structured data, semi structured data, and some unstructured data natively. It acts as a persistent, scalable cloud storage foundation that grows with your data volumes without requiring manual intervention.
Compute layer. Virtual warehouses are independent clusters composed of massively parallel processing MPP nodes that execute SQL queries, data transformations, and data pipelines. Each virtual warehouse operates in isolation, so multiple users and workloads can run simultaneously without interfering with each other. Snowflake’s virtual warehouses allow independent scaling of compute resources-you can spin up a large warehouse for a heavy ETL job and a small one for ad hoc queries, with no contention between them. Snowflake’s architecture enables dynamic resource allocation based on workload demands, and compute clusters can be resized, added, or removed in seconds.
Cloud services layer. This is the “brain” of the platform. The cloud services layer manages authentication, metadata management, query optimization, security policies, and infrastructure coordination across regions and clouds. It handles query processing logic, ensuring that Snowflake processes queries efficiently by pruning unnecessary micro-partitions and leveraging cached results.
The key architectural principle is the separation of storage and compute. Storage grows steadily as you accumulate data over time, while compute resources spike unpredictably based on workload intensity. Independent scaling of these layers means you never overpay for idle compute just because your data storage needs are large, and vice versa. This architecture also enables multi-cluster warehouses for concurrency, automatic suspend/resume for cost control, and cross-region replication through Snowgrid.
Snowflake unifies structured, semi-structured, and unstructured data within one data platform, eliminating the need for separate systems for different formats.
For semi structured data, Snowflake uses the VARIANT data type to store formats such as JSON, Avro, Parquet, and XML directly in relational tables. Snowflake supports native storage of semi-structured data formats like JSON and Avro, which means you can load these files without flattening them first. Snowflake simplifies the integration of semi-structured data formats by allowing SQL-based querying on nested structures.
Snowflake also performs automatic schema discovery and optimization, inferring structure at query time rather than requiring rigid schemas at write-time. This means you can query nested JSON using standard SQL without building complex ETL or map-reduce pipelines.
This unification simplifies building data lakes and data warehouses together in a “lakehouse-style” approach on the same cloud data warehouse foundation. Instead of maintaining a separate lake for raw files and a warehouse for curated tables, teams can stage data, refine it, and analyze data all within the same environment. Snowflake supports structured, semi-structured, and unstructured data across this unified platform.
Beyond architecture, modern teams care about performance, scalability, security, and ease of use. Here are the key features that set Snowflake apart as a cloud data platform.
Elastic scaling. Virtual warehouses can be resized in seconds without downtime. Snowflake can scale compute resources based on workload demand, and auto-scaling can add compute clusters during heavy query periods to handle multiple users simultaneously. Snowflake supports elastic scalability for compute and storage resources, making it practical for organizations whose workloads fluctuate throughout the day or month.
Performance optimizations. Snowflake uses massively parallel processing for query execution across its compute nodes. Additional optimizations include automatic clustering to reduce scanned data, result caching to avoid recomputing identical queries, and micro-partition pruning to skip irrelevant data. Together, these help dashboards and large analytical queries return results quickly. Snowflake enables self-service analytics for faster decision-making by keeping query latency low even at scale.
Fully managed operations. Snowflake automates software upgrades, patching, and infrastructure management across all three major cloud platforms. Companies use Snowflake to manage hundreds of petabytes of data without dedicated database administrators tuning the system manually.
Security and governance. Snowflake provides robust security measures including data encryption in transit and at rest. The platform supports role-based access control, row and column-level security, masking policies for sensitive data, and multi factor authentication. Compliance certifications include SOC 1 and SOC 2 Type II, ISO 27001, HIPAA, FedRAMP, and PCI-DSS, among others.
Usability. Snowflake offers a web UI (Snowsight) with SQL worksheets, connectors for BI tools like Tableau, Power BI, and Looker, and programmatic access via JDBC, ODBC drivers, and APIs. Snowflake allows businesses to share data securely across teams and organizations directly through the platform interface.
Secure data sharing is one of Snowflake’s most distinctive capabilities. Providers expose live Snowflake data to consumers without copying or moving the data between Snowflake accounts or regions. This is not a file export-the consumer queries the provider’s data in place, governed by access control policies.
Changes in the provider’s data are visible to consumers in near real-time, which makes this approach practical for shared operational and analytics use cases. Snowflake enables real-time data sharing across teams and even across different cloud platforms, supporting collaboration at a scale that traditional file-based sharing cannot match.
The Snowflake Marketplace is a public platform where organizations publish, subscribe to, and monetize datasets, data services, and data applications across the data cloud ecosystem. It turns relevant data into a shareable asset rather than something locked inside one organization’s account.
A practical example: a retailer can share up-to-date sales data with a supplier through Snowflake’s data sharing so the supplier monitors demand in near real-time and adjusts production accordingly-no batch files, no overnight syncs, no stale data.
Snowflake’s architecture supports seamless data integration and sharing, and allows data sharing across different cloud platforms, making it viable for organizations with multi-cloud footprints.
Snowflake today is more than a data warehouse. It positions itself as an AI Data Cloud-a platform that combines data, applications, and AI/ML capabilities in one governed environment. The idea is straightforward: instead of copying stored data into separate ML or LLM platforms, organizations bring AI workloads directly to their data inside Snowflake’s security perimeter.
Snowflake Cortex is the built-in AI and machine learning layer. It offers SQL-accessible functions for generative AI, text summarization, translation, sentiment analysis, and predictive modeling-all running on Snowflake data without requiring a separate AI infrastructure. Snowflake allows AI and machine learning workloads on stored data, keeping everything within the platform’s governance and security framework.
Snowflake CoWork is a personal work agent that lets knowledge workers ask natural language questions over their enterprise data. It connects to both structured and unstructured data sources and provides cited, traceable answers with built-in visualization. Over 9,100 customers use Snowflake AI products every week, according to Snowflake.
Snowflake CoCo (formerly Cortex Code) is a governed AI coding agent that accelerates development of data pipelines, SQL queries, and applications. It understands your data catalog, permissions, and lineage, so the code it generates is grounded in your actual schema rather than generic boilerplate.
These capabilities help customers like Booking.com (unifying 31 million travel listings across 175,000 destinations) and Penske Logistics (building an AI summarization model in under 15 days) accelerate data driven insights without standing up separate AI infrastructure.
Understanding Snowflake’s architecture matters, but what teams actually do with it day-to-day is where the value becomes tangible. Here’s a practical breakdown.
Data warehousing. The most common use case. Teams centralize sales, marketing, finance, supply chain, and operations data into Snowflake, then build executive dashboards, regulatory reports, and ad hoc data analysis queries. Snowflake’s architecture is designed to eliminate data silos by bringing all of this into a single Snowflake database.
Data lakes. Organizations ingest data and land raw event streams-web logs, clickstreams, IoT signals, application logs-into Snowflake, then refine them into analytics-ready tables. This eliminates the need for separate lake and warehouse systems.
Data engineering pipelines. Data engineers build complex data pipelines that ingest data from SaaS apps and databases, transform it via SQL or Snowpark, and publish curated data models for downstream consumers. Zero-copy cloning supports dev/test workflows without duplicating physical data.
BI and analytics. Querying data through connected BI tools powers self-service analytics for data analysts and business users. Result caching and clustering keep dashboard performance high even as data volumes grow.
AI/ML. Data scientists use Snowpark and Cortex to build sentiment analysis, document understanding, and predictive models directly on the platform, supporting data science workflows without data movement.
Emerging use cases. Operational analytics for monitoring live logistics, reverse ETL to push data back into SaaS tools, and building data applications directly on top of Snowflake are all growing patterns.
Snowflake supports real-time analytics for immediate data insights by integrating with streaming and messaging systems like Kafka and cloud-native streaming services for continuous data ingestion. Snowflake supports event-driven architecture with AWS services and similar patterns on Azure and Google Cloud.
Use cases include real-time fraud detection, live customer personalization, and monitoring of manufacturing or logistics operations. For example, an e-commerce company can combine web click events and transaction data in near real-time for same-session product recommendations.
Snowflake’s separation of storage and compute lets teams run heavy batch loads alongside low-latency dashboards without resource contention. A large ETL job on one virtual warehouse won’t slow down the dashboard running on another.
A typical lifecycle in Snowflake follows three phases: data ingestion, storage and modeling, then querying and analytics.
Data ingestion. Snowflake supports bulk loading from cloud storage (Amazon S3, Azure Blob, GCS) via the COPY INTO command, continuous ingestion via Snowpipe for near real-time loading, and integration through ETL/ELT tools. SnapLogic offers pre-built Snaps for integrating with Snowflake, and tools like Fivetran and Matillion provide similar connectors. These options cover everything from batch data processing to streaming patterns for data integration.
Modeling. Teams design schemas and data models using star and snowflake schemas, data marts, and semantic layers. Snowflake supports different table types-standard, hybrid, and Apache Iceberg tables-to suit analytical and transactional needs. Process data through stage data areas, transform it, and publish refined models for downstream use.
Querying. Snowflake users query data using SQL through the Snowflake web UI, BI tools, or programmatic interfaces, leveraging virtual warehouses sized to their workloads. Data engineers and data scientists can also use Snowpark APIs in Python, Java, or Scala to run complex transformations and ML pipelines closer to the data. Snowflake supports high data replication scenarios for distributing data across environments.
Time travel and cloning. Snowflake allows users to access historical data through its Time Travel feature, which lets you query or restore past versions of data within a configurable retention period (up to 90 days). Zero-copy cloning creates duplicates of tables or databases without copying physical data, supporting safe experimentation, dev/test environments, and point-in-time recovery.
Snowflake includes central governance controls for users, roles, privileges, and object-level access control across databases, schemas, tables, and views. Row and column-level security policies, data masking, and tags help protect sensitive data such as PII and financial records.
Continuous encryption in transit and at rest, key management (including customer-managed keys via Tri-Secret Secure), and support for major regulatory standards make Snowflake viable for regulated industries. Governance extends to external data sharing and the Snowflake Marketplace, ensuring shared data is audited and controlled.
Snowflake’s multi-cloud strategy means the same cloud platform is available on AWS, Azure, and Google Cloud with consistent SQL semantics and user experience. Organizations can choose a single cloud provider or deploy Snowflake across multiple clouds and regions to align with data residency, latency, and regulatory needs.
Snowgrid is the technology layer enabling cross-region and cross-cloud replication, failover, and data sharing. Snowflake provides built-in replication and failover capabilities that support global operations and disaster recovery. For example, a multinational company can replicate critical datasets across North America, Europe, and Asia-Pacific, ensuring both resilience and local analytics performance.
Snowflake integrates with AWS, Google Cloud, and Microsoft Azure, and this multi-cloud capability helps organizations avoid lock-in to a single cloud services provider. Snowflake runs consistently across all major cloud platforms, letting teams leverage each provider’s ecosystem while maintaining a unified data management experience.
Snowflake uses consumption-based pricing with separate charges for compute and storage.
| Component | How it's billed | Key details |
|---|---|---|
|
Compute |
Credits consumed by virtual warehouses |
Snowflake charges for compute usage on a per-second basis with a minimum billing of 60 seconds |
|
Storage |
Volume of compressed data stored |
Includes time travel retention and replicated copies; storage costs scale with data volume |
|
Cloud services |
Included (with overage threshold) |
Authentication, metadata, optimization |
Snowflake offers on-demand pricing with no long-term commitments, making it accessible for teams that want to start small. Users can pre-purchase Snowflake capacity options for savings if they have predictable workloads. Snowflake provides a free trial period for new users, typically including credits to explore the platform.
Practical cost management tips:
A typical team pilots Snowflake by starting small: sign up for a trial account, load a few key data sources, run some queries, and connect a BI tool to see results within hours rather than weeks.
Here are practical steps to get moving:
Establish basic governance early. Define roles, set up separate dev/test/prod environments, and implement naming conventions for warehouses and schemas before migrating production workloads.
Integrate Snowflake into existing data pipelines by redirecting ETL/ELT outputs, migrating critical tables, and validating performance against legacy data warehouses. Snowflake’s documentation, hands-on labs, and developer guides are strong resources for learning about advanced features like Snowpark, Cortex, and data sharing.
Snowflake is a cloud native data platform that unifies data warehousing, data lakes, data engineering, and AI capabilities in one environment. Whether you’re a data analyst running ad hoc queries, a data engineer building pipelines, or a business leader evaluating your next data infrastructure investment, Snowflake offers a future-ready foundation. Start with the free trial, load your most important datasets, and let the platform’s architecture do what it was designed for-so your team can focus on generating insights instead of managing servers.
Interested to start with Snowflake?
Talk to SIFT Analytics — and let us help you explore your use case and build a practical, scalable strategy that delivers real business results.
Connect with SIFT Analytics
As organisations strive to meet the demands of the digital era, SIFT remains steadfast in its commitment to delivering transformative solutions. To explore digital transformation possibilities or learn more about SIFT’s pioneering work, contact the team for a complimentary consultation. Visit the website at www.sift-ag.com for additional information.
About SIFT Analytics
Get a glimpse into the future of business with SIFT Analytics, where smarter data analytics driven by smarter software solution is key. With our end-to-end solution framework backed by active intelligence, we strive towards providing clear, immediate and actionable insights for your organisation.
Headquartered in Singapore since 1999, with over 500 corporate clients, in the region, SIFT Analytics is your trusted partner in delivering reliable enterprise solutions, paired with best-of-breed technology throughout your business analytics journey. Together with our experienced teams, we will journey. Together with you to integrate and govern your data, to predict future outcomes and optimise decisions, and to achieve the next generation of efficiency and innovation.
The Analytics Times
“The Analytics Times is your source for the latest trends, insights, and breaking news in the world of data analytics. Stay informed with in-depth analysis, expert opinions, and the most up-to-date information shaping the future of analytics.
Published by SIFT Analytics
SIFT Marketing Team
marketing@sift-ag.com
+65 6295 0112
SIFT Analytics Group
Explore our latest insights
Snowflake is a cloud-native data platform that enables organisations to store, integrate, analyse, share, and activate data at enterprise scale. It is designed to help businesses modernise their data architecture, improve analytics capabilities, and build AI-ready environments.
Unlike traditional data warehouses that require organisations to manage infrastructure, servers, and complex scaling processes, Snowflake provides a fully managed platform that separates storage, computing, and data services.
Today, Snowflake is widely adopted by enterprises looking to accelerate digital transformation, improve business intelligence, support machine learning, and unlock the value of Generative AI. In the AI era, data is the foundation of innovation. Snowflake helps organisations create a trusted data ecosystem where analytics, automation, and artificial intelligence can operate effectively.
Modern organisations generate huge amounts of data from applications, customers, transactions, IoT devices, websites, and business systems. The challenge is no longer collecting data; the challenge is making data accessible, trusted, and useful.
Snowflake helps organisations overcome common data challenges such as:
By adopting Snowflake, businesses can create a modern data foundation that supports:
Snowflake uses a unique multi-cluster architecture built around three main layers.
1. Storage Layer
Snowflake stores data using an optimised columnar format and automatically manages data organisation through micro-partitions.
Micro-partitions allow Snowflake to:
2. Compute Layer: Snowflake Virtual Warehouses
A Snowflake Virtual Warehouse provides computing resources for workloads such as:
A key Snowflake advantage is the separation of storage and compute. This means organisations can:
Example — A company can have separate warehouses for:
3. Cloud Services Layer
The cloud services layer manages important Snowflake functions including:
Snowflake Data Warehouse
Snowflake Data Warehouse enables organisations to store and analyse structured and semi-structured data. It supports:
Snowflake natively supports common data formats, allowing businesses to analyse different types of data without complex preprocessing:
Snowflake Time Travel
Time Travel allows users to access historical versions of data, eliminating the need for traditional backup restorations. Businesses use it to:
Fail-safe provides an additional 7-day recovery period after Time Travel expires, designed specifically for disaster recovery scenarios.
Snowflake Zero-Copy Cloning
Zero-copy cloning creates instant copies of databases, schemas, or tables without physically duplicating the underlying data. Benefits include:
Common use cases:
Snowflake Streams and Tasks
Together, Streams and Tasks enable efficient data engineering workflows.
Streams track changes made to data, supporting:
Tasks automate SQL operations, such as:
Snowpipe is Snowflake’s continuous data ingestion service. It supports:
Dynamic Tables simplify data transformation by automatically maintaining transformed datasets. Benefits include:
Snowpark
Snowpark allows developers to build data applications using programming languages beyond SQL, processing data directly inside Snowflake. Supported languages:
Snowpark enables:
What is Snowflake Cortex AI?
Snowflake Cortex is Snowflake’s AI capability that enables organisations to apply artificial intelligence directly on enterprise data, keeping data within the secure Snowflake environment. Cortex helps build:
Cortex Analyst
Cortex Analyst allows business users to ask natural language questions and receive answers from structured business data. Benefits:
Cortex Search
Cortex Search enables AI-powered search across structured and unstructured enterprise data, supporting:
Commonly used for:
Cortex Agents
Cortex Agents combine AI reasoning with enterprise data access to create intelligent business assistants. An AI agent can:
Snowflake Cortex AI Functions
Snowflake provides built-in functions to apply AI capabilities using SQL:
How Does Snowflake Support Generative AI?
Generative AI requires high-quality, trusted enterprise data. Snowflake provides the foundation by enabling:
Businesses can use Snowflake to build:
Security and Governance
Enterprise organisations require strong data protection. Snowflake provides Role-Based Access Control (RBAC), Data Masking, Row Access Policies, and robust Data Governance supporting:
Data Sharing and Marketplace
Snowflake enables secure data sharing without physically moving data. Organisations can share with:
Snowflake vs Traditional Data Warehouse
Legacy systems struggle to meet modern demands. Traditional data warehouses often require:
Snowflake provides:
Snowflake vs Databricks
While both are powerful data platforms, they have distinct historical strengths. Snowflake is traditionally strong in:
(Note: Many enterprises use both technologies depending on their exact architectural requirements.)
How SIFT Analytics Helps Organisations with Snowflake
SIFT Analytics helps organisations unlock the full value of Snowflake through end-to-end data and AI services. Our Snowflake capabilities include:
Snowflake is more than a cloud data warehouse. It is a modern data platform designed to help organisations connect data, unlock insights, and accelerate AI adoption. With capabilities across analytics, data engineering, cloud, and Cortex AI, Snowflake provides the foundation businesses need to become truly data-driven.
SIFT Analytics helps organisations transform their data environment, modernise analytics, and unlock the next generation of AI-powered business intelligence.
Interested to start with Snowflake?
Talk to SIFT Analytics — and let us help you explore your use case and build a practical, scalable strategy that delivers real business results.
Connect with SIFT Analytics
As organisations strive to meet the demands of the digital era, SIFT remains steadfast in its commitment to delivering transformative solutions. To explore digital transformation possibilities or learn more about SIFT’s pioneering work, contact the team for a complimentary consultation. Visit the website at www.sift-ag.com for additional information.
About SIFT Analytics
Get a glimpse into the future of business with SIFT Analytics, where smarter data analytics driven by smarter software solution is key. With our end-to-end solution framework backed by active intelligence, we strive towards providing clear, immediate and actionable insights for your organisation.
Headquartered in Singapore since 1999, with over 500 corporate clients, in the region, SIFT Analytics is your trusted partner in delivering reliable enterprise solutions, paired with best-of-breed technology throughout your business analytics journey. Together with our experienced teams, we will journey. Together with you to integrate and govern your data, to predict future outcomes and optimise decisions, and to achieve the next generation of efficiency and innovation.
The Analytics Times
“The Analytics Times is your source for the latest trends, insights, and breaking news in the world of data analytics. Stay informed with in-depth analysis, expert opinions, and the most up-to-date information shaping the future of analytics.
Published by SIFT Analytics
SIFT Marketing Team
marketing@sift-ag.com
+65 6295 0112
SIFT Analytics Group
Explore our latest insights
Trong quá trình ra quyết định, nhiều doanh nghiệp thường chỉ dựa vào dữ liệu nội bộ như doanh thu, đơn hàng, khách hàng, tồn kho hoặc chi phí vận hành. Tuy nhiên, dữ liệu nội bộ đôi khi chưa đủ để phản ánh toàn bộ bức tranh thị trường. Doanh nghiệp còn cần thêm dữ liệu bên ngoài như xu hướng ngành, dữ liệu kinh tế, dữ liệu tài chính, hành vi tiêu dùng, dữ liệu nhân khẩu học hoặc thông tin thị trường để phân tích chính xác hơn.
Snowflake Marketplace giúp doanh nghiệp mở rộng khả năng phân tích bằng cách truy cập các bộ dữ liệu, ứng dụng và dịch vụ từ hệ sinh thái Snowflake. Thay vì chỉ phân tích những gì doanh nghiệp đang có, Snowflake cho phép kết hợp dữ liệu nội bộ với dữ liệu bên thứ ba để tạo ra góc nhìn đầy đủ hơn về thị trường, khách hàng và xu hướng kinh doanh.
Snowflake Marketplace – giao diện tìm kiếm dữ liệu và ứng dụng bên ngoài doanh nghiệp.
Điểm mạnh của Snowflake Marketplace nằm ở khả năng cung cấp các bộ dữ liệu sẵn sàng để khai thác trên nền tảng Cloud. Doanh nghiệp có thể tìm kiếm, truy cập và sử dụng dữ liệu phù hợp với nhu cầu phân tích mà không cần xây dựng toàn bộ hệ thống thu thập dữ liệu từ đầu. Điều này đặc biệt hữu ích với các doanh nghiệp đang cần nâng cao chất lượng báo cáo quản trị, phân tích thị trường, dự báo nhu cầu hoặc xây dựng mô hình AI.
Ví dụ, một ngân hàng có thể kết hợp dữ liệu nội bộ với dữ liệu kinh tế để đánh giá rủi ro thị trường. Một doanh nghiệp bán lẻ có thể sử dụng thêm dữ liệu nhân khẩu học hoặc hành vi tiêu dùng để lựa chọn khu vực mở rộng. Một công ty logistics có thể khai thác dữ liệu thời tiết, địa lý hoặc chuỗi cung ứng để tối ưu vận hành.
Snowflake Marketplace giúp doanh nghiệp truy cập data products và providers.
Snowflake Marketplace cung cấp dữ liệu, ứng dụng và AI products cho phân tích kinh doanh.
Với doanh nghiệp Việt Nam đang trong quá trình chuyển đổi số, Snowflake Marketplace không chỉ là nơi truy cập dữ liệu bên ngoài mà còn là công cụ giúp nâng cấp chiến lược dữ liệu dài hạn. Khi dữ liệu nội bộ được kết hợp với dữ liệu thị trường, doanh nghiệp có thể ra quyết định nhanh hơn, chính xác hơn và giảm phụ thuộc vào phỏng đoán.
Doanh nghiệp có thể tìm hiểu thêm về Snowflake Việt Nam tại SIFT Analytics để khám phá giải pháp nền tảng dữ liệu đám mây Cloud. Ngoài ra, Snowflake Marketplace cũng là nguồn tham khảo hữu ích cho các doanh nghiệp muốn mở rộng phân tích bằng dữ liệu bên ngoài.
Nếu doanh nghiệp của bạn đang muốn khai thác Snowflake Marketplace, mở rộng nguồn dữ liệu bên ngoài, nâng cao năng lực phân tích thị trường hoặc xây dựng nền tảng dữ liệu đám mây Cloud, SIFT Analytics Việt Nam có thể hỗ trợ tư vấn triển khai Snowflake theo nhu cầu thực tế của từng doanh nghiệp.
Đăng ký tư vấn Snowflake cùng SIFT Analytics Vietnam ngay hôm nay.
Khám phá những thông điệp mới nhất của chúng tôi
Snowflake đang được hàng nghìn doanh nghiệp toàn cầu lựa chọn làm nền tảng Data Cloud trung tâm. Nhưng để triển khai Snowflake đúng cách – tối ưu chi phí, bảo mật dữ liệu và tích hợp mượt với hệ thống hiện có – bạn cần một đối tác có chuyên môn sâu.
SIFT Analytics Group là Snowflake Trusted Partner được chứng nhận tại Đông Nam Á, với hàng chục dự án triển khai thực tế tại Singapore, Thái Lan, Philippines và nay là Việt Nam.
Nhiều IT Manager tại Việt Nam đang đối mặt với cùng một vấn đề: dữ liệu nằm rải rác ở nhiều hệ thống – ERP, CRM, phần mềm kế toán, sàn thương mại điện tử – không thể kết hợp để phân tích tổng thể. Snowflake giải quyết điều đó bằng kiến trúc Data Cloud cho phép:
SIFT không chỉ cài đặt và bàn giao. Đội ngũ kỹ sư dữ liệu của SIFT sẽ:
Các tập đoàn tài chính, công ty bảo hiểm, hãng logistics lớn và nền tảng thương mại điện tử hàng đầu trong khu vực đã tin dùng Snowflake. Với chi phí vận hành theo mô hình pay-per-use, Snowflake phù hợp cả với công ty đang ở giai đoạn mở rộng dữ liệu lẫn enterprise đã có khối lượng dữ liệu lớn.
Việc xây dựng một hệ thống Data Cloud không chỉ là câu chuyện về công nghệ, mà là về cách bạn kiểm soát chi phí và bảo mật dữ liệu lâu dài. Với tư cách là Snowflake Trusted Partner, SIFT Analytics cam kết giúp doanh nghiệp Việt rút ngắn thời gian triển khai và tối đa hóa hiệu suất đầu tư.
Khám phá những thông điệp mới nhất của chúng tôi
“Chúng tôi cần real-time analytics” – đây là một trong những câu SIFT hay nghe nhất khi tư vấn cho doanh nghiệp mới. Và đây cũng là nơi chúng tôi thường phải đặt câu hỏi ngược lại: “Thực sự cần real-time, hay near-real-time là đủ?”
Sự phân biệt này có thể quyết định hàng tỷ đồng chi phí hạ tầng.
Batch Analytics (Phân tích theo lô): Dữ liệu được xử lý theo lịch cố định – hàng giờ, hàng ngày, hàng tuần. Chi phí thấp nhất, đơn giản nhất. Phù hợp với: báo cáo tài chính tháng, phân tích xu hướng, KPI định kỳ.
Near-Real-Time Analytics (Gần thời gian thực): Dữ liệu được cập nhật trong vòng vài phút đến 15–30 phút. Đủ nhanh cho hầu hết use case doanh nghiệp. Phù hợp với: dashboard vận hành, theo dõi doanh số trong ngày, cảnh báo tồn kho.
Real-Time Streaming Analytics (Thời gian thực hoàn toàn): Dữ liệu được xử lý trong milliseconds đến vài giây. Chi phí cao nhất, phức tạp nhất. Chỉ thực sự cần thiết khi: phát hiện gian lận giao dịch, hệ thống trading tần suất cao, giám sát an ninh mạng, điều khiển thiết bị IoT theo thời gian thực.
Cần real-time thực sự (milliseconds):
Near-real-time là đủ (vài phút):
Batch là đủ (hàng giờ/ngày):
Truyền thống, để có streaming analytics, doanh nghiệp cần Apache Kafka + Flink/Spark Streaming – phức tạp, tốn kém và cần đội ngũ kỹ thuật chuyên sâu.
Snowflake Dynamic Tables và Snowflake Intelligence (tính năng mới) cho phép dữ liệu tự động cập nhật trong warehouse với độ trễ chỉ vài phút – mà không cần hạ tầng streaming phức tạp. Đây là điểm quan trọng: hầu hết doanh nghiệp Việt Nam có thể đạt được “đủ nhanh” với Snowflake mà không cần đầu tư vào Kafka stack. Với BOD, CEO chỉ cần hỏi đáp bằng ngôn ngữ tự nhiên, Snowflake Intelligence sẽ trả về số liệu, biểu đồ kèm các insights để ra quyết định. Đây là bước đột phá mới nhất trong công nghệ hiện nay. Không cần team Data và IT lớn, không cần chờ hàng tuần, hàng này để lấy báo cáo không có insights. Điều cần làm là tạo datawarehouse, mang AI vào dữ liệu của doanh nghiệp và chiến.
SIFT Analytics tư vấn kiến trúc analytics phù hợp – tránh đầu tư thừa vào real-time khi near-real-time là đủ, và đảm bảo real-time khi thực sự cần.
Đăng ký tư vấn Snowflake cùng SIFT Analytics Vietnam ngay hôm nay.
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The rapid emergence of agentic AI over the past year is perhaps one of the best demonstrators of how fast AI — and the need for strong data practices to support it — is moving. Generative AI, on the other hand, was the exciting new tool a few years ago and has progressed from experimental hype to being embedded across business functions. In just the past two years, organizations from every sector went from scrambling to figure out how best to capitalize on the enormous potential of this technology, to seeing clear ROI from gen AI use. In our recent report, The Radical ROI of Gen AI, Snowflake-sponsored research by Enterprise Strategy Group (ESG) confirms that gen AI works: 92% of early adopters surveyed worldwide report that their gen AI investments have already paid for themselves, with an average return of 41% for those who have calculated the ROI. This significant return is driving a rapid acceleration toward a transformative future. Today, AI is influencing many parts of daily life, from personalized entertainment recommendations to manufacturing supply chains
delivering goods.
92%
of early adopters worldwide report that their gen
AI investments have already paid for themselves.
Not only that, but organizations that are further along in their AI adoption are using AI agents across their operations. These are sophisticated models capable of performing complex, multi-step tasks independently, with little or no human intervention. They represent the next evolution in AI, moving beyond content creation and pattern recognition to dynamic reasoning and interactive problemsolving. In fact, 72% of early adopters expect autonomous agents to take over some tasks by the end of 2025.
The potential uses for and value of AI, including new agentic capabilities, are vast and span virtually every major industry. In this guide, we will explore myriad ways that organizations in a range of industries are leveraging data and AI to drive success. Here are just a few examples:
Healthcare: Using vast patient datasets to reveal patterns, predict health outcomes, and enable more precise diagnoses and personalized treatments, while also automating routine administrative functions.
Financial services: Rapidly analyzing extensive market data to identify emerging trends, inform strategic investment decisions for maximizing returns and streamline complex operational workflows.
Retail: Transforming customer data into highly personalized shopping journeys, boosting customer satisfaction and fostering lasting loyalty, alongside optimizing demand forecasting.
Public sector: Enhancing the ability to predict disease outbreaks and disaster impacts, facilitating the swift and accurate deployment of emergency services, and streamlining the delivery of citizen services.
Manufacturing: Employing AI-driven visual inspection systems to detect unusual patterns and deviations in production, identify quality issues and product defects, thereby enhancing overall quality control.
Advertising, media and entertainment: Extracting deep insights from unstructured data to pinpoint customer behaviors, sentiments and trends, enabling the creation of highly personalized and timely experiences for audiences
Telecommunications: Proactively identifying and resolving network issues and service disruptions to enhance service quality, reliability and operational efficiency, with the ultimate goal of moving toward autonomous network management.
In the next few years, many organizations will roll out new AI use cases, citing the potential for significant returns, the competitive pressure to innovate and the increasing maturity of AI technologies, according to the Harvard Business Review.
The ESG research confirms the acceleration of AI adoption. In fact, 57% of the 3,324 organizations surveyed are currently
using commercial or open-source gen AI solutions, and 98% of organizations are planning to increase their investments in AI initiatives in 2025.
But before we dive into industry exploration, we have to note that the adoption journey is not without its challenges. Companies have to navigate the considerable and fluctuating governance, security and ethical considerations that come with it — not to mention organizational hurdles, data issues and the complexities of the technology itself. The immense potential of AI is undeniable, but the challenges below — from data to gen AI and autonomous agents — must be addressed to truly unlock AI’s transformative power. With all these factors to consider, simplicity is the key to success in adopting AI at scale: it needs to be easy with a unified data foundation, connected internally and externally through the ecosystem and trusted with governance and security built in.
FOUNDATIONAL DATA HURDLES
A recurring theme across all forms of AI adoption is the critical role of data: “There is no AI strategy without a data strategy” — but many organizations struggle with fundamental data readiness. The research highlights that even among early adopters who were surveyed, only 11% report that more than half their unstructured data is ready for use in large language model (LLM) training and tuning. This indicates a vast untapped potential within the 80–90% of enterprise data that is unstructured.
Other key data-related challenges include the management, quality, sensitivity and diversity of data for AI use. For example, tasks like data labeling and preparation are often arduous and slow. Problems with accuracy, bias, relevance and timeliness can severely undermine AI model performance. Fragmented data across disparate systems hinders a holistic view and efficient access for AI applications — but at the same time,
if the data isn’t varied or comprehensive enough, the scope and accuracy of AI models will be limited. And managing sensitive information requires robust security and compliance measures, adding complexity to data preparation.
These data challenges frequently lead to extended deployment timelines, with 77% of surveyed organizations reporting that half or more of their gen AI use cases have taken longer than expected to reach production.
Only 11%
of businesses report that more than half their unstructured data is ready for use in LLM training and tuning.
GEN AI: BEYOND THE HYPE
While gen AI has demonstrated ROI, its implementation comes with its own set of complexities:
THE EMERGING CHALLENGES OF AI AGENTS
The AI evolution toward autonomous agents brings
new challenges:
Addressing these multifaceted challenges requires a strategic, platform-centric approach to data management and AI deployment, prioritizing security, governance and a clear understanding of both the opportunities and the risks.
71%
of organizations agree they have more potential use cases than they can fund.
With AI capabilities atop a strong data foundation, organizations in every industry — whether a retail store, hospital, government agency, bank or energy company — can radically optimize essential business and operations functions. According to the Harvard Business Review, most business functions and more than 40% of all U.S. work activity can be augmented, automated or reinvented with gen AI. The ESG survey shows that 88% of early adopters report a material improvement in efficiency from their gen AI efforts. Here are just a few ways that AI can transform core business functions across industries.
MARKETING
AI agents are revolutionizing marketing by deeply analyzing customer data, enabling hyper-personalized campaigns and recommendations that resonate. Instead of large audiences receiving the same content at the same time, AI agents can scale decisioning and personalization of each marketing touchpoint for each individual customer. From boosting lead-to-meeting conversions with AI-powered lead scoring to refining marketing attribution and audience segmentation, AI is accelerating net new revenue generation.
FINANCE
Finance departments are leveraging AI and machine learning to fundamentally transform corporate planning and financial
forecasting. AI agents are automating a wide spectrum of financial operations, including the meticulous review of contracts like order forms and sales agreements. This not only saves time but also accelerates sales cycles and helps support rigorous contract compliance, driving efficiency and strategic decision-making.
HUMAN RESOURCES
The HR function is being reinvented with AI-powered employee assistants that provide immediate, personalized support by drawing from vast internal knowledge bases. AI hiring agents are streamlining recruitment, from generating tailored job descriptions and identifying qualified candidates based on job description matches, generating interview kits and speeding up resume screening. This comprehensive AI integration optimizes hiring processes, boosts productivity and enhances both the candidate and employee experience. 73% of HR professionals surveyed say they use gen AI for tasks like resume screening and employee training.
IT
Gen AI and machine learning assist IT teams in optimizing software licenses and reducing SaaS expenditures, while dramatically decreasing the mean time to resolve (MTTR) for IT operations and request tickets. QA AI assistants empower developers and business analysts to generate test cases rapidly and at scale, saving developer time and improving testing quality. CloudOps AI assistants provide immediate, relevant information from internal knowledge bases, enhancing overall operational efficiency and productivity. 70% of surveyed organizations use gen AI in IT operations, with 85% reporting a game-changing or significant impact.
SALES
Sales teams are unlocking new levels of performance through AI. Automated business intelligence (BI) allows for sophisticated analytics driven by natural-language prompts. Customer success agents leverage call notes and emails, enhanced by AI, to proactively identify cross-selling and upselling opportunities. Advanced text-processing capabilities provide instant summarization and sentiment analysis of call transcripts, offering invaluable, actionable insights for sales strategies. 38% of early adopters say their sales teams use gen AI, with 77% reporting a game-changing or significant impact.
CUSTOMER SERVICE
AI-powered chatbots and sophisticated conversational assistants are capable of handling customer inquiries, providing comprehensive support and resolving service tickets 24/7. This can lead to substantial improvements in customer satisfaction and significant reductions in operational costs. Gen AI can craft personalized responses and recommendations, elevating the overall customer experience, ensuring more responsive and tailored interactions. 56% of early adopters use gen AI for customer service and support, with 82% reporting a game-changing or significant impact.
PRODUCT / SERVICE DEVELOPMENT
Automated BI is instrumental in product and service innovation, analyzing vast datasets to reveal critical insights, emerging trends and patterns that directly inform decision-making on feature adoption. Product knowledge assistants, powered by AI, draw upon design write-ups, comprehensive documentation and internal research to generate precise recommendations for new products and services, accelerating the innovation lifecycle.
Next, we’ll explore these and other use cases in depth across seven industries: financial services; advertising, media and entertainment; healthcare and life sciences; public sector; retail; manufacturing; and telecommunications. We’ll also discover how organizations are leveraging data and AI to unlock new potential.
88%
of early adopters report a material improvement in efficiency from their gen AI efforts
FINANCIAL SERVICES
The financial services industry — a sector defined by constant evolution and complex data flows — is undergoing a profound transformation driven by data and AI. Disruption has historically been a constant in the industry, from the electronification of trading to multi-cloud strategies over the decades, leading to today’s race to leverage AI. Financial institutions are reassessing their technology stacks to meet demands for enhanced customer experience in a digital era, improved efficiencies in a volatile macroeconomic environment, and the creation of new revenue streams amid growing competition. Data, spanning structured to unstructured and first-party to third-party, fundamentally underpins this industry. Financial services companies generate massive amounts of unstructured data, from loan agreements,
emails, claims and transcripts and more. This vast, untapped resource, alongside structured data, presents a tremendous opportunity.
Gen AI’s ability to extract value from this complex data is proving transformative, enabling automation and strategic decision-making. AI agents are further extending this capability, handling complex, multi-step operations autonomously, from automating financial forecasting with real-time market insights to streamlining claims. Financial services firms are notably ambitious, with 43% citing improved financial performance as a key driver of AI adoption.
Here are three of the many ways the financial services industry can drive business success with AI:
Quantitative research and investment analytics: Institutional investors demand sophisticated portfolio analytics to guide critical decisions like security selection, rebalancing and optimization. AI empowers investors to query data assets using natural language to yield actionable insights. Conversational assistants and AI agents can leverage portfolio warehouses, order management systems, risk engines and third-party data to forecast market trends, optimize portfolio allocations, and enhance risk-adjusted returns. And, machine learning models can adapt to changing market conditions, providing agility in a dynamic investment landscape. This includes consolidating first-party and third-party data for multi-factor model building, backtesting trading strategies, constructing Monte Carlo
simulations for risk analysis and evaluating execution algorithms for post-trade insights. Organizations can achieve this business value by employing a unified, scalable data platform to integrate and analyze data from various sources, and combine with existing analytical skills for complex calculations without moving data.
CUSTOMER SUCCESS STORIES
S&P Global Market Intelligence saves time and money while scaling machine learning
S&P Global Market Intelligence integrates financial and industry data, analytics, research and news to help corporations identify risk and reward opportunities. To build its risk reports and analysis, S&P Global Market Intelligence uses advanced ML models to source terabytes of data from millions of enterprises’ websites. Initially, S&P Global Market Intelligence stored raw web crawler data in object storage and used multiple data science technologies for data cleaning and model hosting. However, S&P Global Market Intelligence quickly abandoned this approach due to concerns about data movement, runtime performance, infrastructure costs and complexity. With Snowflake, S&P Global Market Intelligence benefits from a fully managed service, which has allowed the team to scale resources efficiently without manual configurations or downtime while also enhancing both performance and availability for data processing. S&P Global Market Intelligence now loads both structured and unstructured web-crawled data into Snowflake and applies business attributes and firmographic mining models built with Snowpark. These AI custom models then curate the business data, ultimately feeding S&P Global Market Intelligence’s credit models within their RiskGauge™ reports.
Compare Club turns untapped call transcripts into new ways to delight and engage members
Compare Club helps millions of Australian consumers make more informed purchasing decisions on products and services across health and life insurance, energy, home loans and more. Providing an exceptional, personalized experience to customers is critical for Compare Club — especially for returning members, who are more likely to make a purchase. Customer calls are an important vehicle to deliver this experience, yet complex details from these conversations were not always recorded in the company’s CRM, making it difficult to use this information in future calls. Compare Club quickly overcame these challenges by using Cortex AI to run LLMs securely inside Snowflake, eliminating the need to move data while easily running both preprocessing and LLM tasks with a bit of SQL and Python. Now, Compare Club efficiently equips business teams with valuable insights extracted from hundreds of thousands of transcript pages, including details like customer goals, needs, objections, loyalty, history and enthusiasm. These nuances help Compare Club teams — from sales to support to customer success — better serve and engage repeat members to improve their experience and retention.
Customer 360: Financial marketers must delicately balance ultra-personalized client experiences with stringent customer privacy and regulatory compliance. AI assists by analyzing customer data, transaction histories and behavioral patterns to deliver tailored recommendations for specific financial segments. AI agents and conversational AI assistants can help analyze marketing campaign performance in near real time and suggest adjustments to maximize ROI. They also help analyze third-party financial data to forecast future customer trends, enabling marketing teams to plan and execute more effective campaigns. This spans integrating data for identity resolution, executing impactful marketing campaigns through segmentation and predictive modeling, developing nextbest-action strategies and enabling compliance with privacy regulations. Modern marketing data strategies can maximize ROI with customer segmentation and predictive modeling, while advanced privacy policies and data clean rooms help preserve privacy during collaboration.
Claims management: The process of sifting through diverse data for insurance claims — such as witness statements, policy documents, dashcam footage or emergency service recordings — is typically manual, time-consuming and prone to errors. Insurance managers can reduce time and expense by deploying AI-powered tools, including text processing and AI agents, to rapidly access and query relevant data. When these capabilities are applied from the first notice of loss (FNOL) throughout the claim lifecycle, they can enhance operational efficiency, lower costs and accelerate claims responses — ultimately elevating the customer experience. This includes advanced fraud detection, intelligent triaging and assignment of claims, comprehensive investigation and evaluation, and automated settlement and closure processes. Modernizing claims data pipelines to ingest and transform large volumes of raw data and applying AI to unstructured claims data can improve productivity and drive efficiencies.
43%
of financial services early adopters cite improved financial performance as a key
driver of AI adoption.
ADVERTISING, MEDIA AND ENTERTAINMENT
The adoption of AI solutions, evolving regulations around data privacy along with the proliferation of streaming services and smart devices are fueling significant transformation in the advertising, media and entertainment industries. Audiences now expect on-demand, personalized content anytime, anywhere, and the AI capabilities needed to accomplish this are as varied as the players involved in delivering it. Businesses need to connect disparate, unstructured data for audience analytics, targeted advertising, asset protection and more. To stay competitive, industry leaders must navigate a landscape characterized by rapid innovation and evolving privacy regulations.
Media companies have been using AI and machine learning for targeted advertising and enhanced user experiences for years. But now, the adoption of advanced gen AI solutions is crucial for a competitive edge. In fact, 83% of marketing, advertising and media sector respondents report positive ROI on gen AI, indicating a strong future for AI-driven decisionmaking, personalized content creation and optimized media supply chains.
Here are three ways advertising, media and entertainment companies can gain a competitive edge with AI:
Audience analytics: Creating bespoke audience experiences is a critical competitive differentiator in today’s saturated media landscape. The challenge? To provide those tailored experiences, entertainment organizations must connect disparate data sets across a massive variety of platforms — with structured, unstructured and semi-structured data — while maintaining customer data privacy and governance.
By integrating gen AI capabilities into audience analytics, businesses can connect a variety of data types to get a more complete picture of audience behavior. AI-powered audience analytics help build connections between audience touchpoints, from in-platform streaming behavior to linear appointment viewing to in-app content browsing and more.
Accelerated advertising revenue: Leveraging previously untapped insights through AI-powered analysis of unstructured data boosts ad revenue by combining audience analytics with precise targeting for personalized campaigns. Companies can also rapidly test and iterate different tailored messages targeted to individual preferences. Providing ad operations teams with codeless data access and agentic campaign optimization tools enables advertisers to optimize return on ad spend (ROAS).
Data privacy and asset protection: Protecting intellectual property (IP) and copyrighted assets is essential for preserving the integrity of creative work and reputations of artists and brands. Gen AI helps monitor digital platforms and distribution channels to detect unauthorized use of IP rights in near real time, providing protective mechanisms to brands and artists. Gen AI can also augment traditional asset protection methods by analyzing patterns in digital content to help identify copyright infringement, plagiarism and deepfakes.
83%
of marketing, advertising and media sector respondents report positive ROI from gen AI.
CUSTOMER SUCCESS STORIES
Merkle improves customer experiences while providing data governance and security
Merkle, an integrated experience consultancy, powers the experience economy and provides data, technology, design and strategic expertise to help hundreds of clients — including many in the Fortune 500 — drive outcomes. One of its secret ingredients? Its Merkury solution. Merkury is a leading data, identity and insights platform that consolidates consumer data into a single, persistent “person ID” for hyper-personalized campaigns. Since going all-in on Snowflake on Amazon Web Services (AWS), Merkle has been able to securely manage, analyze and leverage data, reducing costs, mitigating data exfiltration risks, and strengthening the company’s reputation as a data privacy leader. The team saves more time on workloads, including the development cycle for data pipelines, which has improved by 64%, contributing to the timely delivery of customer data. Merkle’s request for proposal (RFP) response solution, built with Document AI in Snowflake Cortex, reduces data entry for at least 25 team members while enabling faster response times.
Nexon saves $4.5 million a year by unifying its data in the AI Data Cloud
For more than 30 years, Nexon has been a pioneer in the world of interactive entertainment software, delivering some of the world’s most popular games to over 1.9 billion gamers in 190 countries. Nexon built a new platform called “‘Monolake”’ on top of the Snowflake platform, transforming its data strategy and democratizing access to data. This allowed democratizing access to data for 2,000+ data producers and consumers: By providing data securely and freely to everyone in the business, Nexon is able to transform into an agile organization and adapt swiftly to the ever-changing landscape of the era of AI. Since migrating from its legacy platform over to the Snowflake Data Cloud, the company has seen up to a $4.5 million reduction in annual costs. Nexon is also seeing increased efficiency and eliminating data silos: instead of operating every game on different technical stacks, Nexon now uses Snowflake to unify its data, and will continue moving workloads from managed Spark to Snowpark for increased efficiency.
HEALTHCARE AND LIFE SCIENCES
The highly-regulated healthcare and life sciences sector is experiencing a profound AI-driven transformation. The industry has been moving from experimentation to realizing tangible returns on AI investments, with the AI healthcare market projected to reach $188 billion by 2030. This rapid adoption is fueled by the sector’s immense volume of multimodal data — the data of healthcare organizations alone is growing faster than even financial services, manufacturing or media and entertainment. Gen AI and emerging AI agents are now vital for processing this complex multimodal information, automating administrative tasks, accelerating drug discovery and personalizing patient experiences. This drives significant business and patient outcomes, even as the industry navigates its stringent regulatory environment and fragmented data landscape. Notably, early adopters in this industry report higher than average ROI on gen AI spend — 44% versus 41% in the aggregate. Beyond overall ROI, gen AI is making significant inroads in specific functions within healthcare and life sciences. For instance, 53% of early adopters in this industry are using gen AI for HR functions, compared to 45% across all industries, and 76% are applying it in IT operations, versus 70% overall, driving improvements in areas like incident detection and cost reduction.
Here are three important ways healthcare and life sciences companies can drive business success with gen AI:
Accelerating research: Research and development (R&D) in life sciences is a notoriously expensive and lengthy process, often spanning over a decade. By analyzing vast amounts of biomedical data, including genetic information and clinical trial data, gen AI can predict drug interactions, identify novel targets, and optimize drug efficacy and safety profiles, thereby accelerating drug discovery and development. Gen AI can also expedite personalized medicine by tailoring patient treatments based on in-depth clinical data, such as patient genetic information, medical history and near real-time health metrics.
Modernizing supply chain: This includes manufacturing and distributing goods within optimal margins, fostering collaboration with supply chain stakeholders, accurately predicting demand and potential disruptions, and driving overall operational efficiencies. A platform supporting all data types can enable manufacturers to better predict consumer demand with native ML capabilities, understand quality metrics over time and collaborate securely with stakeholders.
Patient/member 360: Delivering effective personalized care is increasingly vital as more healthcare organizations adopt valuebased care models. An interoperable data platform allows care teams to access historical and real-time data and leverage AI/ ML for personalized experiences and predictive analytics. Gen AI can analyze vast datasets, helping providers and payers discern patient or member preferences, behaviors, sentiments and health trends. This in-depth analysis enables the creation of highly customized care plans and communications, which can be refined throughout the patient’s care journey. Additionally, gen AI enhances patient/member 360 by aggregating siloed patient/member data inputs from multiple touchpoints, which can then be used to create seamless digital experiences and provide access to relevant patient/member data precisely when needed at the point of care.
Early adopters in the healthcare and life sciences industry report higher than average ROI on gen AI spend of 44%.
CUSTOMER SUCCESS STORIES
AI-driven innovation cuts time, boosts innovation and saves lives at AstraZeneca
For AstraZeneca, faster innovation means faster breakthroughs in their science, and that means greater outcomes for patients. AstraZeneca leveraged Snowflake to accelerate data product creation, drive productivity savings, and enable AI-driven innovations that improve early disease detection and patient outcomes. With Snowflake, AstraZeneca cut data product development from six months with 16 engineers to just four days with two engineers. They also saw massive efficiency gains: AstraZeneca created 118-plus data products, unlocking thousands of hours in productivity and over $10M in savings. And Snowflake helped AstraZeneca accelerate life-saving innovation by using AI-powered chest X-rays to detect lung disease early, improving survival rates by up to 90%.
Alberta Health Services ER doctors automate note-taking to treat 15% more patients
The integrated health system of Alberta — Canada’s third most-populous province, with 4.5 million residents — includes more than 100 hospitals and 11,000 practicing physicians. Its emergency departments get nearly 2 million visits per year, which amounts to more than 5,000 a day. That type of volume can easily put a strain on the doctors, who not only serve the patients but also need to document each visit carefully — from summaries to diagnoses to medication orders.
One such physician, also a trained software engineer, sought a way to automate his note-taking tasks by recording visits and calling an LLM to generate a summary. Seeing the potential of this use case, Alberta Health Services turned to Cortex AI to develop and run the app within Snowflake’s secure, fully governed environment.
Currently in its proof-of-concept phase, the app is being used by a handful of emergency department physicians, who are reporting a 10–15% increase in the number of patients seen per hour. That can ultimately translate into less-crowded waiting rooms, relief from overwhelming amounts of paperwork for doctors, even better-quality notes and higher-quality patient care.
PUBLIC SECTOR
The public sector — a cornerstone of global stability and citizen well-being — faces unique challenges in AI adoption despite holding massive volumes of data. Evolving privacy regulations, security risks and ethical concerns often lead to more cautious AI implementation compared to the private sector. Furthermore, public sector organizations frequently contend with budget constraints, a scarcity of specialized AI talent and difficulties mobilizing fragmented data from disparate legacy systems. Despite these headwinds, the core missions of government — to deliver critical services, ensure national security and build resilience — has created an urgent need for transformation, particularly leveraging AI.
AI is beginning to revolutionize public service, with 70% of OECD participating countries already using AI to enhance internal operations. That includes improving traffic management, automating document processing and powering university research. The emergence of AI agents promises to further accelerate this shift, enabling autonomous systems to handle complex tasks and workflows, from streamlining citizen service delivery to enhancing predictive capabilities for proactive governance.
Here are three critical ways AI can drive mission success in the public sector:
Improved program and service delivery: Government and educational institutions constantly strive to enhance public services while operating within budget constraints. A key application is the creation of a citizen 360 view, unifying fragmented data from sources like online forms, databases and historical records to build a single, comprehensive profile. This foundation allows gen AI-enabled chatbots and agents to reduce time and cost by providing rapid and accurate responses to queries. Gen AI can also leverage this holistic view to tailor services to individual needs, offering personalized support and outreach for citizens and students, and streamlining case management. Similarly, defense agencies can build a soldier 360 view, integrating personnel, training and medical data to enhance mission readiness and provide tailored support for service members and their families.
Increased operational efficiency: Gen AI’s automation capabilities can replace numerous manual, time-consuming tasks for public sector employees, boosting both efficiency and productivity. This includes applying AI to processes like continuous financial monitoring, the detection of fraud, waste
and abuse, and logistics management. In education, institutions are using AI to streamline administrative processes from enrollment to course scheduling. For government leaders, AI can optimize resource allocation by analyzing complex data. For instance, a government agency can use AI to analyze sensor data from its vehicle fleet, enabling predictive maintenance that optimizes repair schedules, reduces costs and maximizes operational readiness.
Predictive analytics for responsive government: Gen AI enabled predictive analytics empower organizations to achieve their goals by enabling proactive responses to emerging challenges. For example, gen AI can predict disease outbreaks and disaster impacts, assisting with the optimal deployment of emergency services. In education, gen AI can forecast student enrollment trends and recommend strategic school infrastructure investments. Defense agencies can leverage AI to improve their cybersecurity posture, using advanced analytics for proactive threat detection to anticipate and neutralize potential attacks before they impact mission-critical systems.
70%
of member countries have used AI to enhance internal operations.
—Organization for Economic Cooperation and Development (OECD)
CUSTOMER SUCCESS STORIES
Sydney Local Health District promotes better health outcomes for mothers and babies
Reducing infant and mother mortality is a global priority, and in Sydney, New South Wales (NSW), public health organizations like Sydney Local Health District (SLHD) are turning to data to address the issue. SLHD and 14 other Local Health Districts are administered by NSW Health. NSW Health had relied on a legacy platform and infrastructure to meet health districts’ requests for datasets for analysis and reporting to improve patient care. However, this platform and infrastructure was complex and could not scale to meet the growing demand from local health districts, including the Women and Babies Service at SLHD, which delivers about 7,500 babies per year — the largest gynecology unit in NSW. SLHD has been able to validate the accuracy of reports generated from the Snowflake AI Data Cloud against outputs from its existing systems, giving the Women and Babies team confidence in using the system for its dataset analysis and decision-making requirements. With reports running in just 55 seconds, the team will be able to act on delivery trauma, mortality and morbidity data in near real time. SLHD is also positioned to respond quickly to requests for new reports derived from multiple data sources, with the Snowflake AI Data Cloud enabling it to provision them in hours rather than the months required in its legacy infrastructure.
NY Health and Hospitals elevates care for New Yorkers experiencing homelessness
Homelessness in New York City has surged to its highest level since the Great Depression. Reducing homelessness in the nation’s biggest city is a complex endeavor that starts by understanding those in need. NYC Health + Hospitals—the largest municipal health system in the United States — is focused on using data and analytics to understand the vulnerable populations that it serves and, ultimately, deliver faster, better care to improve lives. NYC Health + Hospitals relies on Snowflake’s AI Data Cloud to centralize large amounts of healthcare data, surface insights that drive efficiency and begin to maximize the benefits of gen AI through Snowflake Cortex AI. Powering its “data hub” initiative with Snowflake helps NYC Health + Hospitals develop comprehensive views of patients—especially for those patients experiencing homelessness. Building NYC Health + Hospitals’ data platform on Snowflake provides near-infinite scaling of storage and compute to integrate billions of rows of healthcare data, which can help care providers better understand and serve New Yorkers in need. Streamlining access to even more data will put NYC Health + Hospitals in a better position to unleash greater outcomes through gen AI.
RETAIL AND CONSUMER GOODS
The retail industry is under pressure and changing fast. Data and AI are at the heart of that transformation. As consumers expect more personalized, seamless experiences and supply chains become more complex, retailers need tools to keep up. Data is one of their most valuable assets, and they are looking for AI to turn that data into action.
Whether it’s tailoring offers in near real time, predicting demand more accurately or streamlining operations, retailers are using data and AI to adapt, innovate and grow. In a world of constant change, these technologies aren’t just nice to have — they’re essential for staying competitive. The ESG survey shows that the retail sector reports a quantified ROI of 30% versus 41% across all industries, indicating room for growth, but also that 87% say gen AI projects have positively impacted customer service/support. This shows a clear path to value in customer-facing applications.
87%
of early retail adopters say gen AI projects have positively impacted customer service/support.
Here are three important ways AI can drive business success in retail:
Customer experience optimization: Customer service agents frequently spend time sifting through knowledge bases to answer queries about inventory, order status and product information. With limited staff, this can lead to extended wait times. AI chatbots and AI agents can retrieve answers from across various documents within seconds, accelerating the speed at which agents provide informed customer assistance. AI can also empower agents to upsell or cross-sell products in near real time by analyzing the conversation, tapping into customer 360 data and marketing materials, and providing immediate, relevant recommendations. Rapidly finding answers across documents, boosting the speed of customer assistance and enabling upsell/cross-sell recommendations are key outcomes. AI agents can provide timely, personalized product recommendations and faster issue resolution for shoppers, directly impacting customer experience.
Customer perception analysis: Often more revealing than star ratings or numerical metrics, text-based feedback allows businesses to extract nuanced emotions and opinions, providing deep insights into why a product is popular — or why it’s not. Gen AI can analyze diverse text sources, such as call transcripts, online reviews and social media posts, giving companies a profound understanding of customer sentiment. It can then perform sentiment analysis to pinpoint common complaints and suggest product enhancements, enabling companies to refine product development and respond more effectively to customer needs. This includes analyzing diverse text sources for customer sentiment, identifying common complaints and generating product suggestions.
Demand forecasting: Retailers rely on demand forecasting to fine-tune inventory levels, minimize stockouts and reduce carrying costs. Predictive machine learning enhances forecast accuracy by identifying intricate patterns and correlations within data from a variety of sources. This includes sales history, market trends and external factors such as purchase behavior, social media trends and inflation rates. Gen AI can also provide real-time analysis and simulate various scenarios to predict the impact of different factors on demand. Armed with this information, AI can deliver recommendations to retailers that lead to significant cost savings and heightened customer satisfaction. Identifying data patterns and correlations, providing near real-time analysis and scenario simulations, and generating recommendations for cost savings and improved customer satisfaction are crucial for optimizing inventory. Autonomous AI agents can predict demand trends and adjust stock levels and prices in real time
CUSTOMER SUCCESS STORIES
Firework develops AI virtual shopping assistant that offers a personal connection to consumers
To bring a more human connection to the online shopping experience, video commerce company Firework turned to an unconventional source: AI. Already an established leader in shoppable videos and livestreams, the company wanted a way to bring the personalized, one-on-one attention of, say, a sales floor associate to a shopper’s screen or mobile device. Building such a sophisticated assisted shopping experience, however, presented plenty of challenges—chief among them, generating high-quality answers to customer questions. Using Snowpark and Cortex AI, Firework began by aggregating, cleaning and classifying thousands of anonymous customer conversations to help understand consumer interests and pain points. That became the basis of the data foundation that ultimately powers their LLM application in Cortex. The result? Firework was able to develop what it now calls AVA (AI Video Assistant), an AI generated avatar that can listen, think and speak to consumers throughout their shopping journey. AVA can answer questions about return policies; it can scour and summarize thousands of product reviews in seconds or even offer personalized recommendations about what color sweater might complement the pants you bought last month.
Johnnie-O improves accuracy of geocoding address data to better serve customers
Like many largely ecommerce businesses, the East-Coastprep-meets-West-Coast-casual clothing brand Johnnie-O understands the value in a simple shipping address. Just a few lines of text can provide powerful demographic insights into the company’s customers when linked to data from the U.S. Census Bureau—information like average household income in the area, percentage of people with degrees, employment rates, races and ethnicities, and so on. By using this data not only directly from website orders but from wholesalers and dropshippers, Johnnie-O can begin to understand its customer base better and consequently target its marketing efforts more effectively. But the company had one problem: A significant number of collected addresses could not be geocoded, preventing the team from accessing relevant customer data. Typically, the company runs raw address data through an application that delivers geographic coordinates, which then makes it easy to link to census data. But for Johnnie-O, many of these addresses failed for a variety of reasons, which could be as small as a typo or information in the wrong field. So instead of manually cleaning up these hundreds of thousands of data points, the company looked to Cortex AI to automatically reformat the messy address data. After feeding these incorrect addresses into Cortex AI using a Llama LLM, Johnnie-O immediately slashed its failure rate to just 2%.
MANUFACTURING
The manufacturing industry is rapidly transforming through automation, smart technologies and a strong focus on sustainability. Data and AI are central to this evolution, optimizing processes, predicting equipment failures and enhancing quality control. While the sector has embraced digital transformation, the true revolution lies in mobilizing vast datasets from IT, operational technology (OT) and Internet of Things (IoT) sensors, which often remain siloed. This integration is crucial for achieving real-time insights and powering smart factories. Manufacturers are keenly aware of AI’s potential, with the global market for AI in manufacturing projected to reach $20.8 billion by 2028. Surveyed manufacturers report they are deploying gen AI technology to their production and supply chain management teams — 71% versus 45% of overall respondents — and also using it for inventory management and creating quality inspection protocols.
79%
of manufacturing respondents say gen AI has been either game-changing or significant.
The industry is recognizing that AI, including gen AI and emerging AI agents, can fast-track innovation, optimize complex supply chains and automate routine tasks, ultimately leading to increased profits and enhanced competitiveness.
Here are three ways manufacturing companies can drive business success with AI:
Optimize business planning and supply chain: AI-driven supply chain optimization enhances efficiency, resilience against disruption and responsiveness to dynamic market conditions. Among its capabilities, AI can process vast amounts of data — from producers to retailers — to predict trends, provide early notification of delays and offer near real-time recommendations. This enables manufacturers to make more informed decisions about supply chains, determine optimal inventory levels to reduce excess stock and minimize stockouts, and dynamically match supply with fluctuating demand patterns, allowing for agile adjustments to production schedules and inventory levels. This includes advanced forecasting and planning, sustainable sourcing strategies, detailed spend analytics, proactive supplier risk management, precise inventory control, efficient fulfillment processes, streamlined transportation and logistics, and robust traceability. AI agents are particularly effective here, capable of autonomously optimizing inventories on the fly in response to demand fluctuations or weather disruptions.
Power smart manufacturing: Ensuring consistent product quality and minimal defects is crucial for maintaining customer satisfaction. However, manually detecting faults before they impact production is both time-consuming and costly. With AI, manufacturers can leverage automation to detect unusual patterns or deviations in production data that may indicate potential quality issues. AI-driven visual inspection systems can also identify defects in products by analyzing images or videos, enhancing quality control and reducing manual inspection errors. This includes comprehensive shopfloor visibility, optimizing product yield and quality, enhancing energy and sustainability management, accelerating product development, enabling predictive maintenance, implementing AI-driven process control, maximizing Overall Equipment Effectiveness (OEE) and optimizing cost management. AI agents can monitor equipment performance, predict failures and dispatch maintenance teams.
Generate value from connected products: Businesses can harness the rich data streams from connected devices for insights into product performance and reliability, and consumer behavior. AI analysis can drive product monitoring, quality and design, and it can improve customer experience, sales and services. Connected product data also opens a range of opportunities for manufacturers such as optimizing fleet management.
CUSTOMER SUCCESS STORIES
Harkins Builders saves 100+ hours on writing project reports through AI-powered app
In the world of commercial construction, a turnover narrative is an important document that bridges the preconstruction and active construction phases of any project. At Harkins Builders, a construction management and general contracting company that works on about 100 projects a year, compiling a turnover narrative had been a rather tedious and time-consuming exercise, requiring a project estimator to gather all the relevant information from Snowflake or its customer relationship management system, Dynamics 365, and then manually write the report. Ultimately, each report took at least an hour to complete — more when multiple estimators worked on a project and knowledge gaps would need to be addressed. But given that Harkins had built a strong, consolidated data foundation in Snowflake, the analytics team saw a way to largely automate the process of creating turnover narratives. Within two months, Data and Software Engineer Ben Pecson developed an application that could guide Harkins’ estimators through a Cortex AI-powered process that cut down the time spent on turnover narratives from an hour-plus to 5–10 minutes. Pulling data that already exists in Snowflake, the app crafts several prompts, from which the estimator can choose (like literal building blocks) to construct a complete turnover doc.
Expand Energy taps Snowflake’s AI capabilities to reduce environmental impact
As the largest natural gas producer in the U.S., Expand Energy plays a crucial role in meeting the world’s growing energy needs. For the technology delivery team, the real challenge was overcoming the limitations of legacy systems. Expand Energy uses Snowflake to host real-time data and ML models for drilling activities, allowing the team to optimize the drilling rate of penetration, prevent equipment failures and enhance safety. Building on the foundation of real-time data ingestion and Snowpark data models, Cortex Analyst allows engineers to ask questions in natural language such as, “What were the top contributors to nonproductive time?” or “What is a summary of activities over the past 24 hours?” and get answers on the fly. Rather than sending personnel to monitor each of the 3,700 production sites, Snowflake enables Expand Energy to centralize data from operational systems and supervisory control and data acquisition (SCADA) systems. The data combines with well production, equipment age and site details, creating a digital twin for each site. Snowflake continuously runs queries to detect potential issues, such as tank corrosion, and alerts are sent to the operations center for investigation. This proactive approach reduces environmental risks and impacts, minimizes downtime and improves efficiency across all sites.
TELECOMMUNICATIONS
The telecom industry, the backbone of global connectivity, continues to undergo rapid transformation driven by 5G infrastructure, edge computing and IoT. Operators are under immense pressure to innovate as they face market saturation, tight margins and intense competition. Gen AI and the emergence of AI agents offer a powerful solution, enabling the industry to move beyond traditional services and unlock new value.
The global AI in telecom market size is expected to be worth around $23.9 billion by 2033, reflecting the industry’s commitment to leveraging AI. From improving geospatial planning to automating data analysis and using predictive modeling to inform network designs, to building customer support agents, gen AI is helping usher in the new era of telecom. The ESG survey indicates that early adopters in telecom are seeing significant benefits from gen AI, with 70% of IT operations teams and 65% of cybersecurity teams using gen AI to improve efficiency and reduce costs. By building an AI-powered data infrastructure, telecom companies can enhance customer satisfaction, strengthen network performance and proactively respond to issues, ultimately driving the shift toward intelligent, adaptive and autonomous networks.
Here are three key ways the telecom industry can use AI to drive business success:
Network operations: Transitioning to gen AI-driven operations can boost network health, service performance, reliability and operational efficiency. By incorporating unstructured and semi-structured data from network logs and support systems, AI can perform root-cause analysis and generate hypotheses to solve and predict network issues. AI can also automate routine tasks, such as provisioning resources, optimizing network configurations and managing network traffic. This automation not only streamlines processes, it also frees up human resources for more strategic tasks. AI agents are particularly adept at this — they can predict traffic loads and manage bandwidth allocation accordingly.
Business operations: Gen AI is a powerful tool to help telecom businesses enhance the customer experience and boost brand loyalty. Gen AI can analyze customer usage, call patterns and preferences to offer personalized service bundles. Call center agents can utilize chatbots that analyze network and call log data in real time to provide timely solutions for customer issues. AI can also power customer self-service applications, allowing users to resolve issues independently. AI agents can also identify customers at risk of leaving and carry out retention strategies, directly impacting business outcomes.
Predictive Maintenance: Gen AI enhances predictive maintenance capabilities for telecom companies by extracting previously untapped insights from unstructured data. It can synthesize information from various disparate data sets, such as weather reports and social media posts, to predict service disruptions and proactively warn customers. It can anticipate failures by analyzing network and call log data in real time to rapidly detect and respond to issues. Gen AI can even anticipate when specific areas are at risk of failure by analyzing past patterns, enabling service departments to take preventative measures and prevent outages before they happen.
CUSTOMER SUCCESS STORIES
VodafoneZiggo cuts costs by 50% and gains real-time insights with Snowflake
Before moving to Snowflake, VodafoneZiggo, the biggest telecommunications company in the Netherlands, had a scattered and difficult-to-manage data architecture — with workflows sometimes running for over 20 hours at a time just to refresh data. Now, after migrating its data infrastructure to the Snowflake AI Data Cloud and AWS, the company has managed to cut costs in half and reduce the number of high incidence tickets to zero, while also improving data timeliness to over 96%.
XLSmart boosts data analytics speed and cuts costs with Snowflake
XLSmart is a communication services provider in Indonesia offering both mobile and fixed broadband products. They have roughly 26% market share with 57 million mobile subscriber customers and over 1 million customers on their network. They say the data holds a central-point position in XLSmart and they try to make all their decisions in a very data-driven way. Snowflake gives XLSmart double-digit cost reduction, along with greater visibility into usage through Snowflake’s cost control features. Snowflake’s built-in governance features enable the correct people to get access to the correct data, further strengthening security. And users no longer have to wait days to take action. With Snowflake, XLSmart has seen analysis tasks that used to take days to complete now fulfilled in hours.
At the core of a successful AI strategy is a strong enterprise data foundation. With Snowflake’s AI Data Cloud, organizations across industries are eliminating the data silos of legacy systems and gaining the ability to seamlessly collect, share and apply advanced analytics. Snowflake makes enterprise AI easy, connected and trusted. More than 12,000 companies around the globe, including hundreds of the world’s largest, use Snowflake’s AI Data Cloud to share data, build applications and power their business with AI.
Building and managing AI stacks and LLMs might seem complicated. They require substantial compute resources and large-scale storage, making the setup and management of AI infrastructure costly and resource-intensive. Developers need special skills to create and train AI models, a time-consuming effort. Implementing the necessary security measures and maintaining compliance with privacy regulations adds more layers of complexity.
Snowflake’s architecture simplifies all that in several ways. Providing a fully managed AI Data Cloud that is integrated across data types, clouds and personas helps businesses eliminate the need to invest in and maintain a complex AI infrastructure. Snowflake allows for seamless scaling of the computational resources that AI workflows need. Developers can bring AI models, frameworks and applications directly to their data, eliminating the time and risk associated with data transfers. Users can seamlessly integrate AI into their use cases using no-code, SQL, Python or REST API interfaces, enabling a broad range of teams to integrate AI into their workflows. And Snowflake has built-in governance, access controls and safety guardrails.
Once a modern data foundation and unified platform are in place, Snowflake’s robust native AI/ML capabilities — along with an extensive partner ecosystem — can help customers harness the power of gen AI. Snowflake Cortex AI offers LLM functions, universal search, Document AI, no-code model development and more. Together, these capabilities enable faster deployment and simpler maintenance of AI infrastructure and LLMs, improved performance, cost savings and, ultimately, a quicker and greater return on investment in AI.
AN ADVANCED, INTEGRATED ARCHITECTURE FOR PRODUCTION AI
Unify your data and AI strategy with Snowflake and AWS. With this partnership, more than 50 integrated features and services for data engineering, analytics, AI, applications and collaboration come together in a consolidated, fully managed platform. This enables enterprises across industries to seamlessly ingest, transform and prep structured, semistructured, and unstructured data for upstream analytics and AI workloads. Each industry can uniquely gain business value, efficiency and innovation — with a range of examples below.
With Snowflake and AWS, financial institutions can unify their data, leverage AI for insights and collaborate securely, to improve decision-making, help ensure compliance and help clients enjoy personalized experiences.
In healthcare organizations, this ability to unite disparate data sources can offer comprehensive patient views, enhanced clinical decision-making with machine learning and streamlined interoperability across systems. Snowflake and AWS help payers optimize operations, providers to improve care quality and researchers to accelerate innovation.
Manufacturers can unify large volumes of IoT, agent and other data for greater operational agility. With capabilities for advanced analytics and AI, manufacturers can streamline operations, optimize supply chains and build connected solutions to accelerate business transformation.
In the media and entertainment industries, the interoperability between Snowflake and AWS enables businesses to build complete audience profiles, delivering personalized experiences that boost engagement and lifetime value. Brands can collaborate across the media and advertising ecosystem without impacting existing data security and privacy controls.
And retailers can leverage solutions spanning merchandising, inventory planning and customer 360. Data and AI can help optimize pricing, improve supply chain operations and personalize customer experiences.
The use cases in this book merely scratch the surface of what industries can accomplish with AI. To get there, you need a modern data foundation with native AI and machine learning capabilities and a robust partner ecosystem.
Watch the Data and AI Leadership Forum on demand to learn how technology and business leaders innovate and collaborate with the power of data and AI.
LEARN MORE ABOUT SNOWFLAKE’S AI DATA CLOUD INDUSTRY-TAILORED SOLUTIONS
Not sure where to start with Snowflake?
Talk to SIFT Analytics — and let us help you explore your use case and build a practical, scalable strategy that delivers real business results.
Connect with SIFT Analytics
As organisations strive to meet the demands of the digital era, SIFT remains steadfast in its commitment to delivering transformative solutions. To explore digital transformation possibilities or learn more about SIFT’s pioneering work, contact the team for a complimentary consultation. Visit the website at www.sift-ag.com for additional information.
About SIFT Analytics
Get a glimpse into the future of business with SIFT Analytics, where smarter data analytics driven by smarter software solution is key. With our end-to-end solution framework backed by active intelligence, we strive towards providing clear, immediate and actionable insights for your organisation.
Headquartered in Singapore since 1999, with over 500 corporate clients, in the region, SIFT Analytics is your trusted partner in delivering reliable enterprise solutions, paired with best-of-breed technology throughout your business analytics journey. Together with our experienced teams, we will journey. Together with you to integrate and govern your data, to predict future outcomes and optimise decisions, and to achieve the next generation of efficiency and innovation.
The Analytics Times
“The Analytics Times is your source for the latest trends, insights, and breaking news in the world of data analytics. Stay informed with in-depth analysis, expert opinions, and the most up-to-date information shaping the future of analytics.
Published by SIFT Analytics
SIFT Marketing Team
marketing@sift-ag.com
+65 6295 0112
SIFT Analytics Group
Explore our latest insights
SIFT provides Snowflake services that encompass the full spectrum of professional consulting, implementation, migration, and optimization solutions that help organizations deploy and maximize value from the Snowflake data cloud platform. These services address the complex technical and organizational challenges that arise when adopting a modern cloud data platform, including the design of modern data architectures that support scalable and accessible data for organizations.
This guide covers implementation services for new Snowflake deployments, migration consulting for transitioning from legacy systems, performance optimization for existing environments, and ongoing support models. It also highlights how Snowflake services impact data management and data analytics, enabling organizations to efficiently handle, process, and analyze large datasets. It excludes basic Snowflake platform features such as built-in compute and storage mechanics, focusing instead on the professional services layer that enables successful adoption. The target audience includes data engineering teams evaluating Snowflake adoption, IT leaders planning data warehouse modernization, analytics teams seeking to optimize existing deployments, and decision-makers assessing the investment required for Snowflake transformation.
Snowflake services provide end-to-end support spanning platform assessment, architecture design, data migration, performance tuning, cost optimization, and advanced AI/ML enablement—delivered through consulting engagements, managed services, or hybrid models tailored to organizational needs and internal capabilities.
Snowflake services deliver expert guidance and hands-on support for implementing, migrating, and optimizing Snowflake environments.
Additionally, Snowflake allows secure data sharing without copying or moving data, enabling live data access and real-time collaboration across organizations. This enhances the accessibility of data for analytics and decision-making.
By reading this guide, you will gain:
Snowflake services are professional consulting and technical implementation engagements that help organizations adopt, transform, and extract maximum value from the Snowflake cloud data platform. These services go beyond the platform’s native capabilities to address architecture design, data modeling, governance configuration, data pipelines development, security implementation, and the organizational change management required for successful adoption. Snowflake services enable organizations to build modern data architectures that integrate data from multiple data sources, enhancing data quality, accessibility, and operational efficiency to support business growth.
Organizations need specialized Snowflake consulting services because effective platform adoption requires expert judgment across multiple domains. While Snowflake abstracts many operational burdens through its separation of storage and compute, designing optimal micro-partitioning strategies, selecting appropriate warehouse sizes, configuring clustering keys, managing concurrency, and migrating complex legacy systems still demand deep expertise. Snowflake’s architecture is designed with three decoupled layers—Storage, Compute, and Cloud Services—enabling scalability, flexibility, and performance. Without this guidance, organizations risk wasted spend, poor query performance, governance gaps, and underutilized features that diminish return on investment.
SIFT Analytics is an award-winning, leading AI analytics consulting firm in ASEAN with over 27 years of experience helping organizations transform data into actionable insights. With deep expertise in AI, data automation, and digital transformation, SIFT Analytics empowers businesses to leverage Snowflake to accelerate intelligence in their data. As a trusted partner across industries, SIFT delivers innovative analytics solutions that drive measurable business outcomes and sustainable growth in an increasingly data-driven world.
Implementation services support organizations new to Snowflake, covering the complete journey from platform setup through production deployment. These services include cloud provider selection (AWS, Azure, or Google Cloud Platform), architecture design, security configuration, data modeling, and integration with existing analytics tools. Snowflake supports both structured and semi-structured data natively, enabling users to store and manage data in its original format without loss of information. Implementation engagements establish the foundation that determines long-term platform performance and cost efficiency.
Migration services address the complex challenge of moving from on-premises data warehouses, traditional databases, or other cloud platforms to Snowflake. This category encompasses legacy system assessment, ETL/ELT pipeline conversion, historical data transfer, schema translation, and validation testing. Migration services reduce risk and accelerate time-to-value when transitioning from legacy systems.
Optimization services help existing Snowflake customers improve performance, reduce costs, and adopt advanced features like Snowpark, Cortex AI, and machine learning capabilities. These services include query tuning, warehouse right-sizing, cost governance, monitoring enhancement, and training programs that build internal expertise.
Each service category addresses distinct organizational needs, yet they often overlap in practice—a migration engagement typically includes elements of both implementation and optimization to ensure the target environment performs optimally from day one.
Consulting-led implementations involve shorter, focused engagements where external experts work alongside internal teams to design architecture, execute proof-of-concept projects, and transfer knowledge. This model suits organizations with capable data engineering teams who need specialized expertise for specific challenges rather than ongoing support.
Managed services provide ongoing operations, monitoring, and optimization handled by external partners. This approach suits organizations that prefer to focus internal resources on business-specific analytics rather than platform operations, or those lacking sufficient Snowflake expertise to manage the environment independently.
Hybrid models combine consulting for initial implementation with managed services for ongoing operations, or provide advisory support while the client executes. This flexibility allows organizations to scale external involvement based on internal capability development and evolving needs.
The delivery model significantly influences project cost, timeline, risk profile, and required internal resources—making this choice as important as the services themselves.
Building on the core categories outlined above, each service type encompasses specific deliverables and technical activities that address distinct phases of the Snowflake adoption lifecycle.
Architecture design and platform setup establishes the technical foundation for all subsequent work. This includes selecting the appropriate cloud provider and regions, configuring network connectivity and security boundaries, designing the account hierarchy for multi-team or multi-business unit deployments, and establishing infrastructure-as-code practices using tools like Terraform. Snowflake’s unique architecture allows for dynamic modification of configurations and independent scaling of resources, optimizing performance without manual resource management. Decisions made during architecture design directly impact performance, security, and costs for years to come.
Data modeling and warehouse design consulting translates business requirements into optimal schema structures. Consultants help determine whether star or snowflake schemas best suit analytics requirements, design approaches for semi-structured data using Snowflake’s VARIANT type, establish clustering key strategies, and configure virtual warehouses sized appropriately for different workload types. Snowflake supports semi-structured data formats like JSON, Avro, XML, and Parquet, enabling schema-less storage and automatic discovery of attributes for better data access. Effective data modeling enables users to query data efficiently and generate insights quickly.
Security configuration and governance implementation ensures the platform meets organizational and regulatory requirements. This includes configuring role-based access control, implementing row and column-level security, establishing data masking policies, setting up audit logging, and integrating with identity management systems. Strong governance from the start prevents costly remediation later.
Integration with existing data tools and BI platforms connects Snowflake to the broader analytics ecosystem. Implementation services configure connections to BI tools like Tableau, Power BI, and Qlik, establish the ability to connect multiple data sources and create complex data pipelines for comprehensive analytics using Snowpipe or third-party ETL platforms, integrate version control and CI/CD practices, and enable data sharing capabilities across business units or external partners. Organizations can also create data products and workflows within Snowflake to support advanced analytics and operational needs.
Legacy data warehouse assessment and migration planning evaluates the current state and designs the transition path. Consultants profile existing schemas, data volumes, and growth patterns; assess technical debt in SQL scripts and stored procedures; identify dependencies and compliance requirements; and determine whether a lift-and-shift or rearchitecture approach best serves organizational goals.
ETL/ELT pipeline conversion and optimization transforms existing data pipelines for the Snowflake environment. This includes converting code from platforms like SSIS or Informatica, refactoring batch processes for streaming where beneficial, and optimizing pipeline logic to leverage Snowflake’s architecture for processing data more efficiently.
Data validation and testing services ensure migration accuracy and completeness. Validation activities include checksum verification, record count reconciliation, referential integrity testing, sampling comparisons, and performance benchmarking against legacy system baselines. Snowflake services are also used to analyze data for accuracy and performance after migration, supporting advanced analytics and ensuring data-driven decision-making.
Cutover planning and execution support manages the transition to production use. This encompasses defining freeze windows, implementing incremental synchronization, establishing rollback procedures, coordinating with stakeholders, and providing go-live monitoring to address issues quickly. When planning migration cutover and testing, it is important to consider that Snowflake compute usage is billed on a per-second basis, with a minimum billing duration of 60 seconds.
Performance tuning and cost optimization consulting helps organizations reduce spend while improving query performance. Consultants analyze query profiles, implement automatic clustering where beneficial, configure search optimization and materialized views, right-size warehouses, and establish resource monitors and usage governance. Snowflake consulting often includes comprehensive health checks of existing environments to evaluate operational excellence, security, reliability, performance efficiency, and cost optimization. Recent Snowflake improvements have reduced query duration for recurring workloads by approximately 27% through platform enhancements alone—optimization services help organizations capture these benefits fully.
Advanced feature implementation enables capabilities like Snowpark for custom code execution, Cortex AI for generative AI applications, and Snowflake ML for machine learning workflows. With Snowpark, developers can use familiar programming languages like Python, Java, and Scala to implement custom business logic and perform data transformations and machine learning tasks directly in Snowflake, enhancing operational efficiency. These services help data scientists and engineers build AI-powered applications using enterprise data, implement feature stores, establish model registries, and deploy AI models within the governance framework. Cortex AI significantly reduces time-to-insight from days to seconds by utilizing intelligent automation and natural-language data interaction, helping organizations innovate faster.
Monitoring and governance enhancement establishes observability across the data platform. This includes configuring lineage tracking, implementing AI observability for ML workflows, establishing metadata management practices, and ensuring audit capabilities meet compliance requirements. The platform’s elastic scalability allows organizations to adjust capacity and performance on demand, eliminating the need for upfront capacity planning and maintenance of underutilized resources.
Training and knowledge transfer programs build internal capabilities for long-term self-sufficiency. Programs range from technical workshops for data engineering teams to executive briefings on platform capabilities, often including the establishment of Centers of Excellence that institutionalize best practices.
These optimization services collectively ensure organizations extract maximum value from their Snowflake investment, whether through reduced costs, improved performance, or accelerated innovation through advanced features. These capabilities help organizations innovate faster and maintain operational excellence.
Successful Snowflake engagements follow a structured process that aligns technical activities with business objectives, regardless of whether the focus is new implementation, migration, or optimization.
Assessment and Planning: The engagement begins with a thorough assessment of current data architecture, business requirements, and desired outcomes. This phase also involves leveraging Snowflake’s global network—a widespread, cloud-based infrastructure that enables organizations to mobilize, share, and analyze data collaboratively across teams and regions, supporting diverse analytic workloads at scale.
ROI Analysis and Cost Estimation: Teams estimate the potential return on investment by modeling expected performance improvements, scalability, and operational efficiencies. It’s important to note that Snowflake offers a flexible pricing model, allowing users to pay only for the computing and cloud storage they actually use, with options for on-demand per-second pricing or pre-purchased capacity. Additionally, Snowflake provides a free trial period so potential users can explore its features before committing to a paid plan.
Solution Design: Architects design the Snowflake environment, including data models, security policies, and integration points with existing systems.
Implementation: The technical team provisions Snowflake accounts, configures virtual warehouses, and migrates or ingests data. Automation and best practices are applied to streamline deployment.
Testing and Validation: Data pipelines, security controls, and performance benchmarks are validated to ensure the solution meets requirements.
Training and Handover: End users and administrators receive training on Snowflake features, query optimization, and ongoing management.
Ongoing Optimization: Post-launch, teams monitor usage, tune workloads, and implement enhancements to maximize value.
This phase is critical for migrations from large legacy systems, organizations entering regulated industries, deployments requiring AI and machine learning capabilities, or any engagement where cost discipline is mandated.
Current state data architecture analysis maps existing data sources, data flows, schemas, volumes, and growth patterns. This analysis identifies bottlenecks, concurrency issues, and technical debt that must be addressed during implementation or migration.
Business requirements gathering and prioritization identifies key use cases, data consumers, and analytics requirements. This includes defining service level expectations for query latency and data freshness, documenting compliance requirements, and prioritizing workloads for phased implementation.
Technical feasibility assessment evaluates infrastructure considerations including cloud provider alignment with organizational standards, network bandwidth for data transfer, integration requirements with existing tools, and the need for specific capabilities like real-time data processing or secure data sharing.
Migration strategy and timeline development defines the implementation approach, whether lift-and-shift or rearchitecture, establishes pilot phases and production rollout milestones, identifies freeze windows for cutover, and creates stakeholder communication plans.
ROI analysis and cost estimation projects credit consumption, storage costs, data transfer expenses, and professional services fees while modeling expected savings from retiring legacy systems, reducing administrative overhead, and accelerating time to insights.
Self-service approaches suit organizations with experienced Snowflake teams seeking maximum control and willing to invest significant internal resources. The risk of suboptimal configuration is highest without external expertise.
Consulting-led engagements balance external expertise with internal involvement, providing knowledge transfer while reducing implementation risk. This approach works well for organizations building internal capabilities.
Fully managed services minimize internal resource requirements and leverage provider expertise for fastest time-to-value, though they require careful vendor selection and ongoing oversight to ensure alignment with organizational needs.
Selection criteria should weight cost constraints, timeline requirements, internal skill levels, regulatory complexity, data volumes, and the strategic importance of building internal expertise versus focusing resources on business-specific analytics.
Implementation and optimization engagements consistently encounter several challenges that require proven approaches to address effectively. Snowflake services are particularly valuable in supporting research activities within regulated industries, such as financial institutions, by enabling secure, compliant, and efficient data access. This capability accelerates data-driven insights, enhances AI/ML initiatives, and streamlines compliance efforts.
Historical data often presents significant challenges: inconsistent formats, schema drift over time, large volumes requiring extended transfer windows, and compliance requirements for data retention.
Solution: Implement phased migration approaches that prioritize hot data for immediate transfer while scheduling warm and cold historical data for subsequent phases. Use compression and native extractors to accelerate transfer, employ staging environments for validation, and leverage automated tools like code conversion accelerators to reduce manual effort. Establish comprehensive validation frameworks using checksums, record counts, and referential integrity tests to verify accuracy before cutover.
Snowflake’s consumption-based pricing model requires active management to avoid unexpected costs from warehouse sizing, query patterns, and feature usage.
Solution: Implement resource monitors and budget alerts from the start. Right-size warehouses based on workload analysis rather than assumptions, configure auto-suspend and auto-resume appropriately, and separate workloads to prevent resource contention. Recent platform improvements have reduced maintenance costs for Search Optimization Service and Materialized Views by approximately 80%, making these performance features more cost-effective. Establish governance processes that balance performance optimization with cost awareness, using Account Usage metrics to identify optimization opportunities.
Internal teams may lack experience with Snowflake’s architectural patterns, query optimization approaches, and advanced features like Snowpark and Cortex AI.
Solution: Develop structured training programs covering both technical skills and platform concepts. Establish internal Centers of Excellence to institutionalize best practices and provide ongoing guidance. Start with pilot projects that deliver visible wins to build confidence and demonstrate value. Include cross-functional stakeholders—data engineering, security, compliance, and business analysts—early in the process to ensure broad adoption. Document standards, patterns, and lessons learned to accelerate future projects and reduce dependency on external expertise.
Snowflake services span the complete lifecycle from initial assessment through implementation, migration, optimization, and ongoing support. Selecting the right combination of services and delivery models depends on organizational maturity, internal capabilities, timeline requirements, and strategic priorities for building versus buying expertise.
To move forward with your Snowflake initiative:
Related topics to explore include Snowflake cost optimization strategies for consumption management, advanced analytics implementation covering Cortex AI and machine learning capabilities, and data governance best practices for maintaining compliance as your data platform scales.
Interested to start with Snowflake?
Talk to SIFT Analytics — and let us help you explore your use case and build a practical, scalable strategy that delivers real business results.
Connect with SIFT Analytics
As organisations strive to meet the demands of the digital era, SIFT remains steadfast in its commitment to delivering transformative solutions. To explore digital transformation possibilities or learn more about SIFT’s pioneering work, contact the team for a complimentary consultation. Visit the website at www.sift-ag.com for additional information.
About SIFT Analytics
Get a glimpse into the future of business with SIFT Analytics, where smarter data analytics driven by smarter software solution is key. With our end-to-end solution framework backed by active intelligence, we strive towards providing clear, immediate and actionable insights for your organisation.
Headquartered in Singapore since 1999, with over 500 corporate clients, in the region, SIFT Analytics is your trusted partner in delivering reliable enterprise solutions, paired with best-of-breed technology throughout your business analytics journey. Together with our experienced teams, we will journey. Together with you to integrate and govern your data, to predict future outcomes and optimise decisions, and to achieve the next generation of efficiency and innovation.
The Analytics Times
“The Analytics Times is your source for the latest trends, insights, and breaking news in the world of data analytics. Stay informed with in-depth analysis, expert opinions, and the most up-to-date information shaping the future of analytics.
Published by SIFT Analytics
SIFT Marketing Team
marketing@sift-ag.com
+65 6295 0112
SIFT Analytics Group
Explore our latest insights
An AI Data Cloud is a unified, cloud-native platform that centralizes, manages, and analyzes large amounts of structured and unstructured data to support AI and machine learning workloads. At its core, the definition of an AI data cloud emphasizes establishing precise business meanings and relationships within data, which is crucial for building accurate context and enabling AI agents to interpret information correctly. This convergence of artificial intelligence, cloud computing, and data management platforms enables organizations to process, analyze, and derive insights from massive datasets at scale—transforming how enterprises approach digital transformation in the agentic era by leveraging the power of advanced AI and cloud infrastructure.
This guide covers end-to-end data workflows and solutions, including cloud-native AI platforms, data integration strategies, machine learning workflows, and enterprise implementation approaches. It excludes legacy on-premises solutions and basic cloud storage, focusing instead on intelligent infrastructure that powers modern business operations. Enterprise services encompass a wide range of integrated solutions designed to enhance operational efficiency and support strategic initiatives within large organizations. IT leaders, data scientists, and digital transformation executives seeking to modernize their entire data estate will find actionable frameworks for vendor selection, implementation planning, and ROI optimization. The content matters because 87% of large enterprises have now adopted AI in production, yet only 14% have achieved the cloud maturity needed to fully leverage these capabilities.
Direct answer: AI data cloud combines cloud computing infrastructure with artificial intelligence capabilities to provide scalable, intelligent data processing and analytics solutions that break down data silos and enable organizations to answer complex questions across their entire data ecosystem. This means organizations can achieve faster insights and improved operational efficiency.
Key outcomes from this guide:
AI data cloud represents an integrated platform combining cloud storage, compute resources, AI/ML services, and data processing engines into a cohesive system. A clear definition of business terms and relationships within data is crucial, as it enables AI agents to interpret information accurately and perform effective reasoning across complex enterprise environments. The AI data cloud works by automating complex tasks, optimizing storage, and offering real-time insights through the seamless integration of AI into cloud infrastructure. For modern enterprises facing exponential data growth and competitive pressure for real-time insights, this integration has evolved from optional enhancement to essential infrastructure, powered by high-performance computing and advanced AI infrastructure.
Cloud-native data storage layers form the foundation of any AI data cloud platform. These include data lakes for raw unstructured data, data warehouses optimized for structured analytics, and lakehouses that combine both capabilities. AI data cloud platforms enable organizations to manage and analyze vast amounts of data across various environments, providing scalability and flexibility for data-driven decision-making. The system works by aggregating data from multiple sources, enriching it through automated processes, and enabling advanced search capabilities, which together support efficient AI and data management solutions.
The AI/ML service layer sits atop storage, providing access to foundation models including large language models, training environments, feature stores, and inference engines. AI cloud services for data management provide advantages such as automated data cleansing, predictive analytics, and enhanced security, which reduce manual effort and costs. Machine learning models can automatically categorize data based on content and context to ensure quick retrieval and compliance.
Cloud platforms enable AI systems to manage rapidly growing datasets, allowing scalability without a proportional increase in manual resources or hardware investment. The power of the underlying infrastructure—including high-performance computing resources, GPUs, and optimized AI software stacks—supports demanding AI workloads and underpins advanced technologies. Organizations can use a pay-per-use model with AI data clouds, which avoids significant upfront capital expenditure for AI hardware. This economic model has made enterprise-grade AI capabilities accessible to companies of all sizes.
The integration of AI capabilities into data cloud platforms allows for advanced analytics, enabling users to derive insights and automate processes more efficiently. The analytics layer works by aggregating, enriching, and analyzing data to automate and deliver actionable insights in real time. Embedded AI capabilities include natural language processing for conversational interfaces, predictive analytics for forecasting, and automated insights that surface patterns humans might miss. This means organizations benefit from improved efficiency and greater accuracy in their decision-making processes.
AI algorithms automatically cleanse, validate, and structure messy data, reducing human error and enhancing reliability. Automated data ingestion and processing allows AI systems to collect and process data from various sources, reducing human error while accelerating time to insight. AI-driven platforms can proactively detect and mitigate cyber threats by identifying unusual patterns in network traffic or transactions.
AI data cloud platforms often feature built-in security, governance, and disaster recovery mechanisms to ensure data integrity and compliance across different cloud environments. This governance layer extends across the entire system, ensuring that as AI capabilities scale, security and compliance remain connected to every workload.
Understanding these foundational components prepares enterprises to evaluate practical applications and determine how AI data cloud can transform specific business processes.
Building on the architecture components described above, enterprises are deploying AI data cloud solutions across hundreds of use cases that span real-time decision making, predictive modeling, and conversational AI applications. The AI data cloud enables end-to-end data workflows, integrating data aggregation, enrichment, and advanced search capabilities to streamline processes from data ingestion to actionable insights. AI Data Clouds are designed for rapid, collaborative AI development, enabling organizations to securely share data internally and with external partners. This means businesses benefit from faster data processing, improved scalability, and reduced operational costs as the AI data cloud works seamlessly across different business functions to maximize value and efficiency.
Streaming data processing enables companies to detect anomalies, generate automated alerts, and deliver instant business intelligence to users across the organization by showing how the system works: data is ingested, aggregated, enriched, and analyzed in real time to provide actionable insights. Financial services firms process millions of transactions in real time, applying machine learning models to identify fraud patterns before losses occur. Manufacturing operations use IoT sensor data fed through AI data cloud infrastructure to predict equipment failures and optimize production schedules. Telenav and Capita, for instance, have reduced insight generation from days or weeks to minutes or hours by processing workloads involving tens to hundreds of millions of events through Snowflake Intelligence platforms.
Connected to real-time analytics capabilities, predictive analytics extends the value of data by enabling organizations to learn from historical patterns and forecast future outcomes. In this context, leveraging predictive analytics means improved forecasting accuracy, greater operational efficiency, and faster decision-making. AI integration in data management involves automating the model lifecycle, which includes data wrangling, training, and scaling across various data platforms. Enterprise services encompass model training environments, feature stores that maintain consistency between training and inference, and continuous learning pipelines that automatically retrain models as data evolves. Organizations use these capabilities for demand forecasting, supply chain risk modeling, and customer churn prediction—applications where the ability to answer complex questions about future states creates measurable competitive advantage.
Generative AI has transformed how employees and customers interact with enterprise data. Chatbots powered by large language models can search internal knowledge bases to answer complex questions without requiring users to write code or understand query languages. Document processing applications extract insights from contracts, legal filings, and compliance documents at scale. Voice-to-text analytics help call centers understand customer sentiment and identify service improvement opportunities. The Knowledge Catalog serves as a framework that aggregates and enriches data across an enterprise, providing comprehensive context for AI agents to operate effectively. It works by collecting data from multiple sources, enriching it with metadata and relationships, and making it searchable and accessible for AI-driven applications.
Key application areas: Real-time streaming analytics for immediate decision support, predictive modeling for future-state planning, and conversational AI for democratizing data access across the organization.
These applications demonstrate clear business value, but realizing that value requires structured implementation approaches and careful vendor selection based on organizational needs.
Translating AI data cloud applications into production systems demands a methodical implementation approach and informed platform selection. When evaluating vendors, consider not only technical capabilities but also the provider’s revenue growth and financial strength, as these factors can indicate long-term stability and ongoing investment in AI and cloud innovation. AI can significantly improve decision-making processes in enterprises by providing advanced analytics and predictive insights, enabling organizations to respond swiftly to market changes—but only when implementation is properly planned and executed.
Enterprises should follow a structured five-step approach when adopting AI data cloud solutions:
Cross-cloud data management enables organizations to integrate and manage data across multiple cloud platforms, ensuring seamless access and interoperability. Implementing a cross-cloud data strategy can enhance business agility by allowing organizations to leverage the best services from different cloud providers without being locked into a single vendor.
Platform selection guidance: Enterprises already invested in a specific cloud ecosystem should leverage existing relationships while evaluating whether specialized platforms like Snowflake offer superior capabilities for specific workloads. Notably, major vendors such as AWS, Google Cloud, and Microsoft Azure have reported significant revenue growth in their cloud and AI services, reflecting strong financial commitments to ongoing innovation and infrastructure. Organizations in regulated industries should prioritize governance features and compliance certifications. Those building from scratch have more flexibility to optimize for specific use cases and future scalability requirements.
Understanding common implementation challenges helps enterprises avoid pitfalls that have slowed adoption for other organizations.
Despite clear benefits, enterprises face predictable obstacles during AI data cloud adoption. According to industry research, 99% of organizations agree AI is increasing demand for cloud investment, yet many legacy applications and data platforms act as drag on transformation efforts.
Solution: Adopt a phased migration approach, starting with non-critical workloads to build organizational capability before migrating mission-critical systems. Use data mapping and ETL/ELT tools to maintain data quality during transitions. Implement hybrid cloud architectures where sensitive workloads can remain on premises while less regulated data moves to cloud environments. Open table formats like Apache Iceberg and Parquet improve portability and reduce lock-in risk. Singapore public sector organizations have accelerated projects from years to months through storage modernization and structured migration approaches.
Solution: Research indicates 45% of manufacturers and 34% of ICT enterprises cite staff reluctance to retrain as a significant barrier. Address this through internal training programs, vendor-provided education resources, and academic partnerships. Run pilot projects that demonstrate quick wins to build organizational momentum. Ensure business users—not just technical teams—understand how to use conversational interfaces to access AI capabilities. Bring external support through consulting partners who specialize in change management alongside technical implementation.
Solution: Over 70% of organizations using AI-powered cloud services in production expose themselves to risk through misconfiguration and over-privileged identities. Implement robust identity and access management from the start. Use data encryption for all data at rest and in transit. Build audit capabilities that demonstrate compliance with regional regulations including PDPA in Singapore and GDPR in European markets. Establish governance frameworks that scale with AI adoption rather than retrofitting security after deployment.
These challenges are surmountable with proper planning, clear accountability, and partnership with experienced implementation teams who understand both technical and organizational dimensions of transformation.
AI data cloud represents essential infrastructure for competitive advantage in the age of intelligent automation. Organizations that successfully integrate cloud computing resources, AI capabilities, and unified data management will lead their markets—processing millions of data points in real time, enabling employees to answer complex questions through natural language, and scaling analytics workloads without proportional cost increases.
Immediate next steps:
Emerging trends for future exploration: The agentic era is accelerating rapidly—96% of enterprise IT leaders plan to expand use of AI agents over the next year. Edge computing integration will bring AI capabilities closer to data sources, reducing latency for time-sensitive applications. Multicloud interoperability through protocols like MCP will enable organizations to bring AI tools to data regardless of where that data resides.
As Singapore’s leading data analytics consultancy, SIFT helps enterprises across the region navigate AI data cloud adoption. Our team provides data readiness assessments, vendor selection support, implementation guidance, and change management expertise tailored to Singapore regulatory requirements and business context.
Implementation support areas:
Supplementary resources: Data governance frameworks for regulated industries, AI ethics guidelines for enterprise deployment, and ROI calculators for AI data cloud investments are available through consultation with SIFT Data Analytics Services.
Connect with SIFT Analytics
As organisations strive to meet the demands of the digital era, SIFT remains steadfast in its commitment to delivering transformative solutions. To explore digital transformation possibilities or learn more about SIFT’s pioneering work, contact the team for a complimentary consultation. Visit the website at www.sift-ag.com for additional information.
About SIFT Analytics
Get a glimpse into the future of business with SIFT Analytics, where smarter data analytics driven by smarter software solution is key. With our end-to-end solution framework backed by active intelligence, we strive towards providing clear, immediate and actionable insights for your organisation.
Headquartered in Singapore since 1999, with over 500 corporate clients, in the region, SIFT Analytics is your trusted partner in delivering reliable enterprise solutions, paired with best-of-breed technology throughout your business analytics journey. Together with our experienced teams, we will journey. Together with you to integrate and govern your data, to predict future outcomes and optimise decisions, and to achieve the next generation of efficiency and innovation.
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