Data analytics is no longer a niche function reserved for IT departments. In Singapore, it has evolved into a strategic pillar that shapes how businesses innovate, optimize operations, and compete on a global stage.
But as the field matures, new technologies are reshaping what’s possible — and how quickly businesses can unlock value from their data.
In this edition of SIFT Analytics Talk, we explore four exciting trends that are revolutionizing analytics in Singapore: Generative AI, Augmented
Analytics, Citizen Data Scientists, and Data-as-a-Service (DaaS).
Whether you’re a startup founder, SME leader, or enterprise decision-maker, these innovations are redefining how you can work smarter, faster, and more cost-effectively.
It’s impossible to talk about innovation without mentioning Generative AI. What started as text generation tools (like ChatGPT) has now entered the analytics space — and the implications are huge.
What is Generative AI in Analytics?
Generative AI uses machine learning to not only understand data but generate new outputs:
For example, instead of manually building a BI dashboard, a user can now ask a Gen-AI tool:
“Show me weekly sales trends with a forecast for Q3, and highlight underperforming regions.”
Seconds later — it’s done.
Why It Matters for Singapore Businesses
Generative AI is ideal for productivity-focused companies trying to do more with limited resources — a common scenario for SMEs and mid-sized firms in Singapore.
Augmented Analytics takes traditional BI tools and supercharges them with AI-powered automation. It doesn’t just show you what’s happening — it tells you why it’s happening and what you should do about it.
What Can Augmented Analytics Do?
For example, if a spike in customer churn occurs, an augmented analytics platform can automatically flag it, identify the contributing factors (e.g., slower service response time), and suggest a fix.
Singapore in Focus
The push for AI adoption under the Smart Nation initiative has made augmented analytics a fast-growing area, especially in:
With tools like Tableau Pulse, Qlik AutoML, and Microsoft Fabric, augmented analytics is helping Singaporean companies uncover insights that would take days (or weeks) with manual analysis — boosting both speed and accuracy.
One of the biggest shifts in the analytics space? You don’t need to be a data scientist to do data science anymore.
Who Are Citizen Data Scientists?
These are everyday business users — marketers, HR staff, operations managers — who use low-code/no-code tools to perform analytics tasks that previously required technical expertise.
With platforms like:
…users can connect to data, build models, and create dashboards — all without writing a line of code.
Why This Is a Game-Changer in Singapore
Hiring skilled data professionals is expensive and competitive. Citizen data scientists allow organizations to:
This trend is particularly valuable for SMEs in Singapore looking to empower staff without overhauling their workforce or IT infrastructure. It’s productivity at scale.
Imagine subscribing to data the way you subscribe to Netflix or Spotify. That’s the premise behind Data-as-a-Service (DaaS).
Instead of managing complex infrastructure and data storage in-house, businesses can now:
What’s Driving DaaS in Singapore?
DaaS allows businesses to avoid upfront costs related to data infrastructure, and instead pay for what they use. It also reduces time-to-insight, enabling quicker business pivots — critical in fast-moving markets.
Each of these trends — from generative AI to DaaS — shares one common goal: helping companies do more with less.
Here’s how they translate into tangible business benefits:
Innovation
Generative AI
Augmented Analytics
Citizen Data Scientists
Data-as-a-Service
Boosts Productivity By…
Automating routine tasks and reporting
Giving fast, AI-powered insights
Empowering non-technical staff
Instant access to scalable data
Cuts Costs By…
Reducing reliance on manual processes and consultants
Minimizing data analyst hours
Avoiding need for large data teams
Eliminating infrastructure and maintenance overhead
Singapore’s analytics ecosystem is entering a bold new era — one that’s accessible, intelligent, and scalable. For businesses, this isn’t about jumping on a tech bandwagon. It’s about staying competitive in a digital economy where data drives every decision.
At SIFT Analytics, we’re helping companies across Singapore embrace these trends — with solutions tailored to their size, sector, and goals. Whether you’re exploring generative AI, want to empower your citizen analysts, or need help integrating DaaS into your stack, we’re ready to support your journey.
Looking to modernize your analytics strategy?
Talk to SIFT Analytics to see how we can help you innovate with speed, precision, and cost-efficiency.
SIFT Analytics – data analytics in Singapore – generative AI for business – low-code analytics platforms
Connect with SIFT Analytics
As organisations strive to meet the demands of the digital era, SIFT remains steadfast in its commitment to delivering transformative solutions. To explore digital transformation possibilities or learn more about SIFT’s pioneering work, contact the team for a complimentary consultation. Visit the website at www.sift-ag.com for additional information.
About SIFT Analytics
Get a glimpse into the future of business with SIFT Analytics, where smarter data analytics driven by smarter software solution is key. With our end-to-end solution framework backed by active intelligence, we strive towards providing clear, immediate and actionable insights for your organisation.
Headquartered in Singapore since 1999, with over 500 corporate clients, in the region, SIFT Analytics is your trusted partner in delivering reliable enterprise solutions, paired with best-of-breed technology throughout your business analytics journey. Together with our experienced teams, we will journey. Together with you to integrate and govern your data, to predict future outcomes and optimise decisions, and to achieve the next generation of efficiency and innovation.
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Published by SIFT Analytics
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